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subject:"Consumer behaviour"
~person:"Casidy, Riza"
~person:"Guzman, Francisco"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Werbewirkung
Brand management
44
Markenführung
44
Konsumentenverhalten
31
Brand image
29
Markenimage
29
Brand
19
Markenartikel
19
Beziehungsmarketing
17
Relationship marketing
17
Brand equity
7
Internet marketing
6
Online-Marketing
6
Advertising
5
Customer satisfaction
5
Kundenzufriedenheit
5
Social Web
5
Social web
5
Werbung
5
Advertising effects
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer integration
4
Designation of origin
4
Herkunftsbezeichnung
4
Kundenintegration
4
Lieferantenmanagement
4
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
4
Supplier relationship management
4
B-to-B-Marketing
3
Brand love
3
Brand loyalty
3
Branding
3
Business-to-business marketing
3
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Undetermined
28
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Article
31
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2
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32
Aufsatz in Zeitschrift
32
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
33
Author
All
Casidy, Riza
Guzman, Francisco
Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Pelsmacker, Patrick de
18
Sarkar, Juhi Gahlot
18
Dens, Nathalie
17
MacInnis, Deborah J.
17
Romaniuk, Jenni
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Huber, Frank
16
Khan, Imran
15
Valette-Florence, Pierre
15
Bauer, Hans H.
14
Burmann, Christoph
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Park, C. Whan
14
Sreejesh, S.
14
Christodoulides, George
13
Esch, Franz-Rudolf
13
Paul, Justin
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Zarantonello, Lia
13
Ahn, Jiseon
12
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Published in...
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The journal of product & brand management
9
Journal of business research : JBR
4
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
The journal of consumer marketing
2
European journal of marketing
1
European journal of marketing : EJM
1
International journal of nonprofit & voluntary sector marketing
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
33
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1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
4
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
5
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
6
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
7
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
8
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
9
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
10
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
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