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subject:"Consumer behaviour"
~person:"Das, Gopal"
~person:"Gierl, Heribert"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Konsumentenverhalten
109
Brand image
23
Markenimage
23
Advertising effects
22
Werbewirkung
22
Beziehungsmarketing
18
Einzelhandel
18
Relationship marketing
18
Retail trade
18
Advertising
16
Werbung
16
Brand management
14
Markenführung
14
Theorie
13
Theory
13
Deutschland
11
Germany
11
Brand
9
Emotion
9
Markenartikel
9
Experiment
7
India
7
Indien
7
Preismanagement
7
Pricing strategy
7
Decision theory
6
Entscheidungstheorie
6
Marketing management
6
Marketingmanagement
6
E-commerce
5
Electronic Commerce
5
Gender
5
Geschlecht
5
Online retailing
5
Online-Handel
5
Purchase intention
5
Confidence
4
Customer satisfaction
4
Information behaviour
4
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Online availability
All
Undetermined
32
Type of publication
All
Article
109
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
109
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
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Language
All
English
72
German
37
Author
All
Das, Gopal
Gierl, Heribert
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Bruwer, Johan
34
Dens, Nathalie
34
Moschis, George P.
34
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Published in...
All
Marketing : ZFP ; journal of research and management
16
Journal of business research : JBR
9
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of retailing and consumer services
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Psychology & marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing : journal of research and management
2
Marketing intelligence & planning
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
International journal of business and emerging markets : IJBEM
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of business ethics : JBE
1
Journal of fashion marketing and management
1
Marketing letters : a journal of research in marketing
1
The marketing review
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
109
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
4
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
5
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
6
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
7
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
8
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
9
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
10
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
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