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subject:"Consumer behaviour"
~person:"Foxall, Gordon R."
~person:"Ko, Eunju"
~person:"Mattila, Anna S."
~subject:"Relationship marketing"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Relationship marketing
Social web
Konsumentenverhalten
214
Beziehungsmarketing
42
Brand management
31
Markenführung
31
Luxury goods
28
Luxusgüter
28
Customer satisfaction
27
Kundenzufriedenheit
27
Dienstleistungsqualität
24
Fashion
24
Mode
24
Service quality
24
Verbraucherverhalten
23
Internet marketing
19
Online-Marketing
19
Brand
18
Markenartikel
18
Beschwerdemanagement
17
Complaint management
17
Corporate Social Responsibility
17
Corporate social responsibility
17
Emotion
17
Gastronomie
16
Marketing management
16
Marketingmanagement
16
Restaurant industry
16
Experiment
13
Social Web
13
Brand image
12
Markenimage
12
Preismanagement
12
Pricing strategy
12
Advertising effects
11
Hotel industry
11
Hotellerie
11
Theorie
11
Theory
11
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Online availability
All
Undetermined
110
Free
2
Type of publication
All
Article
185
Book / Working Paper
29
Type of publication (narrower categories)
All
Article in journal
177
Aufsatz in Zeitschrift
177
Aufsatz im Buch
9
Book section
9
Aufsatzsammlung
4
Collection of articles of several authors
4
Sammelwerk
4
Mehrbändiges Werk
3
Multi-volume publication
3
Lehrbuch
2
Reprint
2
Textbook
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Konferenzbeitrag
1
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Language
All
English
214
Author
All
Foxall, Gordon R.
Ko, Eunju
Mattila, Anna S.
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
94
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Cherchye, Laurens
48
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Published in...
All
Journal of business research : JBR
32
International journal of hospitality management
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of services marketing
7
Journal of organizational behavior management
6
Cornell hospitality quarterly : CQ
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of hospitality marketing & management
5
Marketing theory
5
Asia Pacific journal of marketing and logistics
4
Consumer behavior analysis : (a) rational approach to consumer choice
4
International journal of advertising : the review of marketing communications
4
International journal of contemporary hospitality management
4
Journal of service management
4
The Cornell hospitality quarterly
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Journal of modelling in management
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Routledge companions in business, management and accounting
2
Services marketing quarterly
2
Advances in culture, tourism and hospitality research
1
Consumer research and policy series
1
Critical perspectives on business and management
1
Cross-cultural buyer behavior
1
Edward Elgar E-Book Archive
1
Elgar advanced introductions
1
Emerald insight
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of developments in consumer behaviour
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of revenue management : IJRM
1
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Source
All
ECONIS (ZBW)
214
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214
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
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