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subject:"Consumer behaviour"
~person:"Grewal, Dhruv"
~person:"Kim, Jungkeun"
~person:"Ko, Yong Jae"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
142
Einzelhandel
23
Retail trade
23
Beziehungsmarketing
19
Relationship marketing
19
Sportmarketing
17
Sports marketing
17
Brand management
15
Coronavirus
15
Markenführung
15
Experiment
14
Preismanagement
14
Pricing strategy
14
Advertising effects
13
Brand image
13
Markenimage
13
USA
13
United States
13
Werbewirkung
13
Decision
11
Entscheidung
11
COVID-19
10
Holiday behaviour
10
Social Web
10
Social web
10
Urlaubsverhalten
10
Athletes
9
Cognition
9
Internet marketing
9
Kognition
9
Ladengestaltung
9
Online-Marketing
9
Sportler
9
Store design
9
Theorie
9
Theory
9
Viral marketing
9
Virales Marketing
9
Emotion
8
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Undetermined
90
Free
6
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All
Article
139
Book / Working Paper
3
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
142
Aufsatz im Buch
6
Book section
6
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
research-article
1
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Language
All
English
142
Author
All
Grewal, Dhruv
Kim, Jungkeun
Ko, Yong Jae
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Hollebeek, Linda D.
48
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Vrontis, Demetris
37
Eisend, Martin
36
Park, Jungkun
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Journal of retailing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of business research : JBR
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of marketing
7
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
4
Marketing letters : a journal of research in marketing
4
European journal of marketing
3
International journal of hospitality management
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Sport management review
3
Australasian marketing journal
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Review of marketing research
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
142
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91
Social media and Big Data in consumer behaviour
Roggeveen, Anne L.
(
ed.
);
Grewal, Dhruv
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011524095
Saved in:
92
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
93
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
94
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
95
A FUN-SCALE for understanding the hedonic value of a product : the destination context
Tasci, Asli D. A.
;
Ko, Yong Jae
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 162-183
Persistent link: https://www.econbiz.de/10011484724
Saved in:
96
The influence of hedonic versus utilitarian consumption situations on the compromise effect
Kim, Sungeun Ange
;
Kim, Jungkeun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10011486664
Saved in:
97
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
98
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
99
The effect of perceived brand leadership on luxury service WOM
Chang, Yonghwan
;
Ko, Yong Jae
;
Leite, Walter
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 659-671
Persistent link: https://www.econbiz.de/10011635071
Saved in:
100
Athlete reputational crisis and consumer evaluation
Sato, Shintaro
;
Ko, Yong Jae
;
Park, Chanmin
;
Tao, Weiting
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
Saved in:
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