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subject:"Consumer behaviour"
~person:"Park, Jungkun"
~person:"Vrontis, Demetris"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
Customer satisfaction
Konsumentenverhalten
73
Brand management
24
Markenführung
24
Beziehungsmarketing
21
Relationship marketing
21
Brand image
20
Markenimage
20
Kundenzufriedenheit
12
Dienstleistungsqualität
11
Service quality
11
Brand
9
Social Web
9
Social web
9
Internet marketing
8
Markenartikel
8
Online-Marketing
8
Innovation adoption
7
Innovationsakzeptanz
7
Luxury goods
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Confidence
6
Sportmarketing
6
Sports marketing
6
Vertrauen
6
Einzelhandel
5
Football
5
Fußball
5
Online retailing
5
Online-Handel
5
Professional sports
5
Profisport
5
Retail trade
5
USA
5
United States
5
Wein
5
Wine
5
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52
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2
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Book / Working Paper
3
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Article in journal
73
Aufsatz in Zeitschrift
73
Language
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English
73
Author
All
Park, Jungkun
Vrontis, Demetris
Han, Heesup
113
Mattila, Anna S.
97
Gierl, Heribert
77
Phau, Ian
76
Lusk, Jayson L.
75
Belk, Russell W.
70
Khare, Arpita
69
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Herrmann, Andreas
59
Septianto, Felix
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
53
Laroche, Michel
51
Pelsmacker, Patrick de
50
Hollebeek, Linda D.
48
Ko, Eunju
48
Walsh, Gianfranco
48
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Foxall, Gordon R.
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Grunert, Klaus G.
38
Verhoef, Peter C.
37
Kim, Seongseop
36
Wong, IpKin Anthony
36
Dens, Nathalie
35
Eisend, Martin
35
Guido, Gianluigi
35
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Journal of retailing and consumer services
17
Journal of business research : JBR
5
Global business & economics review
4
Journal of transnational management : the official journal of the International Management Development Association
4
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
International journal of retail and distribution management
2
International journal of technology marketing : IJTMkt
2
Technological forecasting & social change : an international journal
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Ekonomski pregled
1
European journal of cross-cultural competence and management
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of hospitality management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
International marketing review
1
Journal of Asia Business Studies
1
Journal of air transport management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of international management
1
Journal of travel and tourism marketing
1
Qualitative market research : an international journal
1
Service business
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
73
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1
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73
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date (oldest first)
1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
4
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
5
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
6
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
7
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
8
Acceptance of social robot and its challenges : from privacy calculus perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476990
Saved in:
9
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
10
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
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