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subject:"Consumer behaviour"
~person:"Usman, Osly"
~person:"Walsh, Gianfranco"
~subject:"Advertising effects"
~type:"article"
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Consumer behaviour
Advertising effects
Konsumentenverhalten
49
Beziehungsmarketing
12
Germany
12
Relationship marketing
12
Deutschland
11
Brand management
6
Customer satisfaction
6
Markenführung
6
E-commerce
5
Electronic Commerce
5
Kundenzufriedenheit
5
Brand
4
Brand image
4
Cluster analysis
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Markenartikel
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Markenimage
4
Market research
4
Marktforschung
4
Measurement
4
Messung
4
Clusteranalyse
3
Cultural identity
3
Customer service
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
Emotion
3
Information behaviour
3
Informationsverhalten
3
Innovation
3
Kulturelle Identität
3
Kundenservice
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Personality psychology
3
Persönlichkeitspsychologie
3
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78
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49
Aufsatz in Zeitschrift
49
research-article
4
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English
38
German
15
Author
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Usman, Osly
Walsh, Gianfranco
Han, Heesup
117
Mattila, Anna S.
105
Phau, Ian
93
Gierl, Heribert
78
Khare, Arpita
78
Lusk, Jayson L.
75
Belk, Russell W.
71
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Dwivedi, Yogesh Kumar
64
Herrmann, Andreas
63
Grewal, Dhruv
62
Laroche, Michel
60
Septianto, Felix
60
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
53
Hollebeek, Linda D.
50
Pelsmacker, Patrick de
50
Diamantopoulos, Adamantios
49
Foxall, Gordon R.
49
Ko, Eunju
49
Bruwer, Johan
47
Goldsmith, Ronald E.
47
Sharma, Piyush
46
Kim, Jungkeun
45
Wiedmann, Klaus-Peter
44
Dennis, Charles
42
Thaichon, Park
42
Das, Gopal
41
Rajagopal
41
Moschis, George P.
40
Bang, Nguyen
39
Grunert, Klaus G.
39
Ko, Yong Jae
39
Vrontis, Demetris
39
Wong, IpKin Anthony
39
Kim, Seongseop
38
Verhoef, Peter C.
37
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Marketing : ZFP ; journal of research and management
9
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
European management journal
4
Journal of marketing management : MM
2
Journal of service research : JSR
2
Marketing Intelligence & Planning
2
Psychology & marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Electronic markets : the international journal on networked business
1
European Journal of Marketing
1
European journal of marketing : EJM
1
European retail research
1
International journal of markets and business systems
1
International marketing review
1
Inventi impact: service sector
1
Journal of Consumer Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
49
Other ZBW resources
4
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53
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1
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
2
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
3
The effect of computer self-efficacy and subjective norm on the perceived usefulness, perceived ease of use and behavioural intention to use technology
Usman, Osly
;
Septianti, Amelia
;
Susita, Dewi
;
Marsofiyati
- In:
Inventi impact: service sector
(
2020
)
4
,
pp. 211-221
Persistent link: https://www.econbiz.de/10012416129
Saved in:
4
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
5
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
6
The relationship between health- and fitness-related social media use and consumers' disordered eating
Schünemeyer, Vivienne
;
Walsh, Gianfranco
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012389102
Saved in:
7
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Saved in:
8
Sustainable consumption and third-party certification labels : consumers’ perceptions and reactions
Brach, Simon
;
Walsh, Gianfranco
;
Shaw, Deirdre
- In:
European management journal
36
(
2018
)
2
,
pp. 254-265
Persistent link: https://www.econbiz.de/10011845788
Saved in:
9
Every saint has a past, and every sinner has a future : influences of regulatory focus on consumers’ moral self‐regulation
Schwabe, Maria
;
Dose, David
;
Walsh, Gianfranco
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10011858584
Saved in:
10
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
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