//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer goods marketing"
~subject:"Luxury goods"
~subject:"Market research"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2C marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer goods marketing
Luxury goods
Market research
Konsumgütermarketing
4
Deutschland
3
Germany
3
Marketing
3
Consumer goods industry
2
Consumer products distribution
2
ECR <Management>
2
Efficient Consumer Response
2
Efficient consumer response
2
Handel
2
Handelsmarketing
2
Konsumgüterhandel
2
Konsumgüterindustrie
2
Produzent
2
Retail marketing
2
Dienstleistungsmarketing
1
Eating habit
1
Ernährungsindustrie
1
Ernährungsverhalten
1
Food industry
1
Lebensmittelwirtschaft
1
Luxusgüter
1
Services marketing
1
Social change
1
Sozialer Wandel
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Ratgeber
Article in journal
170
Aufsatz in Zeitschrift
170
Hochschulschrift
144
Thesis
127
Aufsatz im Buch
95
Book section
95
Graue Literatur
82
Non-commercial literature
82
Bibliografie enthalten
48
Bibliography included
48
Arbeitspapier
41
Working Paper
41
Collection of articles of several authors
32
Sammelwerk
32
Aufsatzsammlung
19
Case study
17
Fallstudie
17
Handbook
6
Handbuch
6
Guidebook
4
Lehrbuch
3
Bibliografie
2
Conference proceedings
2
Interview
2
Konferenzschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
Advisory report
1
Amtliche Publikation
1
Collection of articles written by one author
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
Gutachten
1
Market information
1
Marktinformation
1
Reprint
1
Sammlung
1
Systematic review
1
more ...
less ...
Language
All
German
3
English
1
Author
All
Bormann, Ingrid
2
Hurth, Joachim
2
Albers, Markus
1
Beil, Philip
1
Peters, Andreas
1
Sommerrock, Fabian
1
Wittig, Martin C.
1
more ...
less ...
Institution
All
Deutscher Fachverlag
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rethinking luxury : how to market exclusive products and services in an ever-changing environment
Wittig, Martin C.
;
Sommerrock, Fabian
;
Beil, Philip
; …
-
2017
Persistent link: https://www.econbiz.de/10011573202
Saved in:
2
Good Food Marketing : zehn Beiträge aus der Praxis für erfolgreiches Food Marketing
Peters, Andreas
-
2016
Persistent link: https://www.econbiz.de/10011474629
Saved in:
3
Hersteller- und Handelsmarketing.
Bormann, Ingrid
;
Hurth, Joachim
-
2014
Persistent link: https://www.econbiz.de/10011836537
Saved in:
4
Hersteller- und Handelsmarketing
Bormann, Ingrid
;
Hurth, Joachim
-
2014
Persistent link: https://www.econbiz.de/10014006186
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->