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subject:"Credibility"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
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Credibility
Beziehungsmarketing
Celebrity endorsement
43
Celebrity-Werbung
43
Advertising effects
24
Consumer behaviour
24
Konsumentenverhalten
24
Werbewirkung
24
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Social web
9
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Psychology of advertising
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celebrity endorsement
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Glaubwürdigkeit
4
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Online-Marketing
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Athletes
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Markenartikel
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Cognition
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Kaufmotiv
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Ashfaq, Muhammad
1
Bailey, Ainsworth Anthony
1
Cheng, Li-Keng
1
Dhir, Amandeep
1
Ekinci, Yuksel
1
Gong, Wanqi
1
Hamilton Rice, Dan
1
Ilicic, Jasmina
1
Koçak, Akın
1
Li, Xigen
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Meng, Tao
1
Mishrab, Aditya Shankar
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Moulard, Julie Guidry
1
Mulye, Rajendra
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Popp Garrity, Carolyn
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Rahman, Kaleel
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Roy, Subhadip
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1
Tandon, Anushree
1
Toung, Chung-Lin
1
Wahab, Hamza Kaka Abdul
1
Webster, Cynthia M.
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Özer, Alper
1
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Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
7
Journal of promotion management : innovations in planning and applied research
4
Global business review
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asian African journal of economics and econometrics
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Global marketing strategies for the promotion of luxury goods
1
IIMB management review
1
Information technology & tourism
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail and distribution management
1
International journal of sport management and marketing : IJSMM
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International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
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JMM : the international journal on media management
1
Journal of Islamic marketing : JIMA
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of air transport management
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Journal of current issues and research in advertising : JCIRA
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Journal of destination marketing & management
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ECONIS (ZBW)
8
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1
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
2
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
3
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
4
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
Saved in:
5
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
6
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
7
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
8
Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishrab, Aditya Shankar
;
Roy, Subhadip
;
Bailey, …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
Saved in:
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