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subject:"Deutschland"
~isPartOf:"Asia Pacific journal of innovation and entrepreneurship : APJIE"
~isPartOf:"Journal of business research : JBR"
~subject:"Corporate social responsibility"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Search: subject_exact:"Öko-Marketing"
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Deutschland
Corporate social responsibility
Environmental management
Werbewirkung
Green marketing
26
Öko-Marketing
26
Consumer behaviour
17
Konsumentenverhalten
17
Environmental consciousness
12
Umweltbewusstsein
12
Umweltmanagement
8
Nachhaltige Entwicklung
7
Sustainable development
7
Marketing management
5
Marketingmanagement
5
Sustainability
5
Sustainable product
5
Öko-Produkt
5
Advertising
4
Advertising effects
4
Brand image
4
Brand management
4
Corporate Social Responsibility
4
Markenführung
4
Markenimage
4
Werbung
4
Environmental concern
3
Green advertising
3
Nachhaltigkeit
3
Environmental
2
Environmental policy
2
Jugendliche
2
Kaufentscheidung
2
Marketing strategy
2
Pakistan
2
Purchase decision
2
South Korea
2
Südkorea
2
Umweltpolitik
2
Youth
2
Advertising appeals
1
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Free
2
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Article
15
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15
Aufsatz in Zeitschrift
15
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English
15
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Aulōnitēs, Geōrgios I.
2
Carrigan, Marylyn
2
Papadas, Karolos-Konstantinos
2
Ali, Mirani Sajid
1
Anwar, Asim
1
Arroyo, Pilar
1
Becerra, Enrique P.
1
Bingham, Timothy
1
Carrete-Lucero, Lorena de la Paz
1
Chandra, Bibhas
1
Cleveland, Mark
1
Du, Shuili
1
Grimmer, Martin
1
Hussain, Saddam
1
Hyder, Shabir
1
Janssen, Catherine
1
Kalamas, Maria
1
Khan, Zia Ullah
1
Kim, Eunjin
1
Kuah, Adrian T. H.
1
Kumar, Sumit
1
Kwon, Eunseon
1
Laroche, Michel
1
Lu, Yue
1
Malik, Muhammad Imran
1
Marvi, Soomro
1
Matthes, Jörg
1
Mir, Faisal Nawaz
1
Mirani, Irfan Ali
1
Nawab, Noman
1
Olson, Erik L.
1
Piha, Lamprini
1
Ratneshwar, Srinivasan
1
Rivera Camino, Jaime
1
Schmuck, Desirée
1
Shah, Syed Farjad Ali
1
Shoenberger, Heather
1
Silva, Muthu de
1
Soomro, Raheem Bux
1
Su, Chenting
1
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Asia Pacific journal of innovation and entrepreneurship : APJIE
Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of marketing communications
12
International journal of hospitality management
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
Cogent business & management
7
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Corporate social responsibility and environmental management
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of strategic marketing
5
The journal of business & industrial marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
Asia-Pacific journal of business administration
4
European research studies
4
Global business review
4
International journal of economic perspectives : IJEP
4
International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of business competition and growth : IJBCG
3
Journal of Asia Pacific business
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of food products marketing
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Psychology & marketing
3
Advances in finance, accounting, and economic (AFAE) book series
2
Asian Journal of Empirical Research
2
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
2
Exploring the green purchasing behavior of young generation in Pakistan : opportunities for green entrepreneurship
Soomro, Raheem Bux
;
Mirani, Irfan Ali
;
Ali, Mirani Sajid
; …
- In:
Asia Pacific journal of innovation and entrepreneurship …
14
(
2020
)
3
,
pp. 289-302
Persistent link: https://www.econbiz.de/10012549144
Saved in:
3
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
4
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
5
"Sustainable" marketing mixes and the paradoxical consequences of good intentions
Olson, Erik L.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 389-398
Persistent link: https://www.econbiz.de/10013365726
Saved in:
6
Contradictory results on environmental concern while re-visiting green purchase awareness and behavior
Malik, Muhammad Imran
;
Mir, Faisal Nawaz
;
Hussain, Saddam
; …
- In:
Asia Pacific journal of innovation and entrepreneurship …
13
(
2019
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10012034263
Saved in:
7
Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Silva, Muthu de
;
Wang, Pengji
;
Kuah, Adrian T. H.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 713-724
Persistent link: https://www.econbiz.de/10012420610
Saved in:
8
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
Verma, Vivek Kumar
;
Chandra, Bibhas
;
Kumar, Sumit
- In:
Journal of business research : JBR
96
(
2019
),
pp. 206-216
Persistent link: https://www.econbiz.de/10011980808
Saved in:
9
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Saved in:
10
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
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