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subject:"Deutschland"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Search: subject_exact:"Öko-Marketing"
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Deutschland
Environmental management
Werbewirkung
Green marketing
14
Öko-Marketing
14
Consumer behaviour
7
Konsumentenverhalten
7
Umweltmanagement
7
Environmental consciousness
6
Umweltbewusstsein
6
Sustainable product
5
Öko-Produkt
5
Firm performance
4
Unternehmenserfolg
4
Lieferkette
3
Marketing management
3
Marketingmanagement
3
Supply chain
3
Advertising effects
2
Brand image
2
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Greenhouse gas emissions
2
Markenführung
2
Markenimage
2
Nachhaltige Entwicklung
2
Pricing
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Sustainable development
2
Treibhausgas-Emissionen
2
environmental knowledge
2
Advertising
1
Altruism
1
Altruismus
1
B-to-B-Marketing
1
B2B and B2C
1
Behavior
1
Behavioral reasoning theory (BRT)
1
Beschaffung
1
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9
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9
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English
9
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Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Asamoah, George
1
Baah, Charles
1
Borazon, Elaine Quintana
1
Castro Santa, Juana
1
Chatterjee, Swetarupa
1
Drews, Stefan
1
Gogoi, Bidyut Jyoti
1
Huang, Yi-Chun
1
Kammerer, Daniel
1
Khan, Mohammed Naved
1
Li, Mengwan
1
Liu, Jen-Ming
1
Nagar, Komal
1
Sadarangani, Pradip H.
1
Shan, Miyuan
1
Sreen, Naman
1
Sun, Hongxia
1
Uddin, S. M. Fatah
1
Yaw Kusi, Lawrence
1
Zhong, Yang
1
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of global marketing
The journal of business & industrial marketing
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of hospitality management
10
Journal of business research : JBR
10
Journal of marketing communications
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Cogent business & management
5
Corporate social responsibility and environmental management
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of strategic marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
European research studies
4
International journal of economic perspectives : IJEP
4
International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
Asia-Pacific journal of business administration
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business competition and growth : IJBCG
3
Journal of Asia Pacific business
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of international consumer marketing
3
Journal of promotion management : innovations in planning and applied research
3
Marketing intelligence & planning
3
Psychology & marketing
3
Advances in finance, accounting, and economic (AFAE) book series
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
2
Asian Journal of Empirical Research
2
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
2
Global business review
2
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ECONIS (ZBW)
9
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1
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9
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9
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date (newest first)
date (oldest first)
1
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
2
Pricing and green promotion effort strategies in dual-channel green supply chain : considering e-commerce platform financing and free-riding
Li, Mengwan
;
Shan, Miyuan
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2310-2323
Persistent link: https://www.econbiz.de/10014471956
Saved in:
3
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia
;
Zhong, Yang
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
Saved in:
4
Heuristic processing of green advertising : review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
5
Impact of green consumption value, and context-specific reasons on green purchase intentions : a behavioral reasoning theory perspective
Chatterjee, Swetarupa
;
Sreen, Naman
;
Sadarangani, Pradip H.
- In:
Journal of global marketing
35
(
2022
)
4
,
pp. 285-305
Persistent link: https://www.econbiz.de/10013361611
Saved in:
6
Green market orientation and organizational performance in Taiwan's electric and electronic industry : the mediating role of green supply chain management capability
Borazon, Elaine Quintana
;
Huang, Yi-Chun
;
Liu, Jen-Ming
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1475-1496
Persistent link: https://www.econbiz.de/10013401740
Saved in:
7
Young consumer's green purchasing behavior : opportunities for green marketing
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
- In:
Journal of global marketing
31
(
2018
)
4
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011963137
Saved in:
8
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
9
The effects of customer benefit and regulation on environmental product innovation : empirical evidence from appliance manufacturers in Germany
Kammerer, Daniel
- In:
Ecological economics : the transdisciplinary journal of …
68
(
2009
)
8/9
,
pp. 2285-2295
Persistent link: https://www.econbiz.de/10003865700
Saved in:
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