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subject:"Deutschland"
~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Search: subject_exact:"Öko-Marketing"
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Deutschland
Brand image
Environmental management
Werbewirkung
Green marketing
30
Öko-Marketing
30
Consumer behaviour
21
Konsumentenverhalten
21
Environmental consciousness
12
Umweltbewusstsein
12
Advertising effects
9
Marketing management
8
Marketingmanagement
8
Advertising
7
Nachhaltige Entwicklung
7
Sustainable development
7
Werbung
7
Umweltmanagement
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Markenimage
5
Sustainability
5
Sustainable product
5
Öko-Produkt
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Brand management
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Green advertising
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Fashion
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Aulōnitēs, Geōrgios I.
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Carrigan, Marylyn
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Papadas, Karolos-Konstantinos
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Arroyo, Pilar
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Becerra, Enrique P.
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Berry, Christopher
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Laroche, Michel
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Green advertising and the reluctant consumer
Journal of business research : JBR
Business strategy and the environment
13
Journal of advertising : official publication of the American Academy of Advertising
13
Cogent business & management
11
Journal of marketing communications
11
International journal of hospitality management
10
International journal of contemporary hospitality management
9
Journal of retailing and consumer services
8
International journal of advertising : the review of marketing communications
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of promotion management : JPM
6
Corporate social responsibility and environmental management
5
Journal of advertising research
5
Journal of strategic marketing
5
The journal of business & industrial marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
Asia-Pacific journal of business administration
4
European research studies
4
International journal of economic perspectives : IJEP
4
International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of business competition and growth : IJBCG
3
International journal of consumer studies
3
International journal of green economics : IJGE
3
Journal of Asia Pacific business
3
Journal of business ethics : JOBE
3
Journal of food products marketing
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of nonprofit & public sector marketing
3
Psychology & marketing
3
Total quality management & business excellence
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
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ECONIS (ZBW)
18
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18
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date (oldest first)
1
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
2
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
3
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
4
Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Silva, Muthu de
;
Wang, Pengji
;
Kuah, Adrian T. H.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 713-724
Persistent link: https://www.econbiz.de/10012420610
Saved in:
5
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
6
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
Verma, Vivek Kumar
;
Chandra, Bibhas
;
Kumar, Sumit
- In:
Journal of business research : JBR
96
(
2019
),
pp. 206-216
Persistent link: https://www.econbiz.de/10011980808
Saved in:
7
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
Saved in:
8
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Saved in:
9
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
10
Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
Saved in:
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