//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Deutschland"
~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of business research : JBR"
~subject:"Environmental management"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Öko-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Environmental management
Werbewirkung
Green marketing
30
Öko-Marketing
30
Consumer behaviour
21
Konsumentenverhalten
21
Environmental consciousness
12
Umweltbewusstsein
12
Advertising effects
9
Marketing management
8
Marketingmanagement
8
Advertising
7
Nachhaltige Entwicklung
7
Sustainable development
7
Werbung
7
Umweltmanagement
6
Brand image
5
Markenimage
5
Sustainability
5
Sustainable product
5
Öko-Produkt
5
Brand management
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenführung
4
Green advertising
3
Nachhaltigkeit
3
USA
3
United States
3
Consumer attitudes
2
Environmental
2
Environmental concern
2
Environmental policy
2
Fashion
2
Kaufentscheidung
2
Luxury goods
2
Luxusgüter
2
Marketing strategy
2
Mode
2
Purchase decision
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
5
Book section
5
Language
All
English
15
Author
All
Aulōnitēs, Geōrgios I.
2
Carrigan, Marylyn
2
Papadas, Karolos-Konstantinos
2
Arroyo, Pilar
1
Becerra, Enrique P.
1
Carlson, Jeffrey R.
1
Carrete-Lucero, Lorena de la Paz
1
Cervellon, Marie-Cécile
1
Chandra, Bibhas
1
Cleveland, Mark
1
Du, Shuili
1
Janssen, Catherine
1
Kalamas, Maria
1
Kareklas, Ioannis
1
Kim, Eunjin
1
Ku, Hsuan-hsuan
1
Kuah, Adrian T. H.
1
Kumar, Sumit
1
Kuo, Chien-chih
1
Kwon, Eunseon
1
Laroche, Michel
1
Lee, Eun Mi
1
Lu, Yue
1
Matthes, Jörg
1
Muehling, Darrel D.
1
Paço, Arminda M. Finisterra do
1
Piha, Lamprini
1
Ratneshwar, Srinivasan
1
Reece, Bonnie B.
1
Reis, Rosa
1
Rifon, Nora J.
1
Schmuck, Desirée
1
Shoenberger, Heather
1
Silva, Muthu de
1
Su, Chenting
1
Swaen, Valérie
1
Tucker, Elizabeth M.
1
Verma, Vivek Kumar
1
Wang, Pengji
1
Wonneberger, Anke
1
more ...
less ...
Published in...
All
Green advertising and the reluctant consumer
Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of hospitality management
10
Journal of marketing communications
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
Cogent business & management
7
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Corporate social responsibility and environmental management
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising research
5
Journal of strategic marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
European research studies
4
International journal of economic perspectives : IJEP
4
International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
The journal of business & industrial marketing
4
Asia-Pacific journal of business administration
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business competition and growth : IJBCG
3
Journal of Asia Pacific business
3
Journal of business ethics : JOBE
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of nonprofit & public sector marketing
3
Journal of promotion management : innovations in planning and applied research
3
Marketing intelligence & planning
3
Psychology & marketing
3
Total quality management & business excellence
3
Advances in finance, accounting, and economic (AFAE) book series
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
2
Asian Journal of Empirical Research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
2
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
3
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
4
Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Silva, Muthu de
;
Wang, Pengji
;
Kuah, Adrian T. H.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 713-724
Persistent link: https://www.econbiz.de/10012420610
Saved in:
5
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
Verma, Vivek Kumar
;
Chandra, Bibhas
;
Kumar, Sumit
- In:
Journal of business research : JBR
96
(
2019
),
pp. 206-216
Persistent link: https://www.econbiz.de/10011980808
Saved in:
6
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Saved in:
7
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
8
Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
9
Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
Saved in:
10
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->