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subject:"Deutschland"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Corporate social responsibility"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Deutschland
Corporate social responsibility
Environmental management
Werbewirkung
Green marketing
38
Öko-Marketing
38
Consumer behaviour
27
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27
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19
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Aulōnitēs, Geōrgios I.
2
Carrigan, Marylyn
2
Papadas, Karolos-Konstantinos
2
Arroyo, Pilar
1
Becerra, Enrique P.
1
Bingham, Timothy
1
Carrete-Lucero, Lorena de la Paz
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Du, Shuili
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Lu, Yue
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Journal of business research : JBR
Marketing intelligence & planning
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of marketing communications
12
International journal of hospitality management
10
Business strategy and the environment
9
International journal of contemporary hospitality management
8
Cogent business & management
7
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Corporate social responsibility and environmental management
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of strategic marketing
5
The journal of business & industrial marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
Asia-Pacific journal of business administration
4
European research studies
4
Global business review
4
International journal of economic perspectives : IJEP
4
International journal of green economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of business competition and growth : IJBCG
3
Journal of Asia Pacific business
3
Journal of advertising research
3
Journal of business ethics : JOBE
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Journal of food products marketing
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Journal of global marketing
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Journal of international consumer marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Advances in finance, accounting, and economic (AFAE) book series
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
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Asian Journal of Empirical Research
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ECONIS (ZBW)
16
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10
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16
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date (oldest first)
1
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
2
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
3
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
4
"Sustainable" marketing mixes and the paradoxical consequences of good intentions
Olson, Erik L.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 389-398
Persistent link: https://www.econbiz.de/10013365726
Saved in:
5
Green innovation and environmental awareness driven green purchase intentions
Zameer, Hashim
;
Yasmeen, Humaira
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 624-638
Persistent link: https://www.econbiz.de/10013393504
Saved in:
6
Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Silva, Muthu de
;
Wang, Pengji
;
Kuah, Adrian T. H.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 713-724
Persistent link: https://www.econbiz.de/10012420610
Saved in:
7
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
Verma, Vivek Kumar
;
Chandra, Bibhas
;
Kumar, Sumit
- In:
Journal of business research : JBR
96
(
2019
),
pp. 206-216
Persistent link: https://www.econbiz.de/10011980808
Saved in:
8
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Saved in:
9
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
10
Message involvement and attitude towards green advertisements
Fernando, Angeline Gautami
;
Sivakumaran, Bharadhwaj
; …
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 863-882
Persistent link: https://www.econbiz.de/10011572252
Saved in:
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