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subject:"Deutschland"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende"
~subject:"Markenartikel"
~subject:"pricing strategies"
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Deutschland
Markenartikel
pricing strategies
Brand
6
Handelsmarke
6
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6
Brand management
4
Markenführung
4
Consumer behaviour
3
Germany
3
Konsumentenverhalten
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Competition
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Einzelhandel
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private labels
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Cachero-Martínez, Silvia
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Olbrich, Rainer
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Journal of marketing channels : ... distribution systems, strategy, and management
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
Journal of retailing and consumer services
33
International journal of retail & distribution management
11
SpringerLink / Bücher
11
Journal of retailing
9
The international review of retail, distribution and consumer research
9
European journal of operational research : EJOR
8
Handelsforschung
7
Journal of business research : JBR
7
Gabler Edition Wissenschaft
6
International journal of production economics
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Reihe: Marketing, Handel und Management
6
The journal of product & brand management
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
European journal of marketing : EJM
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Review of industrial organization : RIO
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Report / Marketing Science Institute
4
Springer eBook Collection / Business and Economics
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics
3
European review of agricultural economics : ERAE
3
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Gabler Research
3
Innovatives Markenmanagement
3
Journal of agricultural & food industrial organization
3
Journal of marketing management : MM
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
3
Neue Ansätze in Markenforschung und Markenführung
3
Report / Marketing Science Institute / Marketing Science Institute
3
Research
3
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ECONIS (ZBW)
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1
Multi-tiered private labels portfolio strategies : effects on consumer behavior
Vázquez Casielles, Rodolfo
;
Cachero-Martínez, Silvia
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
1/2
,
pp. 36-46
Persistent link: https://www.econbiz.de/10012119162
Saved in:
2
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
3
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
4
Handelsmarken, Wettbewerb und Wohlfahrt
Olbrich, Rainer
;
Buhr, Carl-Christian
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 21-63)
.
2006
Persistent link: https://www.econbiz.de/10003367042
Saved in:
5
Der Markenartikel und sein Preis
Köhler, Helmut
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 65-100)
.
2006
Persistent link: https://www.econbiz.de/10003367044
Saved in:
6
Mut zu neuen Wegen : Erfolgsstrategien von Konsumgüterherstellern im Zeitalter des Discounts
Bauer, Andreas W.
;
Schmidt, Regina
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 181-201)
.
2006
Persistent link: https://www.econbiz.de/10003367068
Saved in:
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