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subject:"Deutschland"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
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Deutschland
Konsumentenverhalten
Celebrity endorsement
36
Celebrity-Werbung
36
Advertising effects
19
Werbewirkung
19
Consumer behaviour
18
Brand image
10
Markenimage
10
USA
10
United States
10
Brand management
5
Markenführung
5
Psychology of advertising
5
Reputation
5
Werbepsychologie
5
celebrity endorsement
5
Social Web
4
Social web
4
Athletes
3
Beziehungsmarketing
3
Brand loyalty
3
Credibility
3
Glaubwürdigkeit
3
India
3
Indien
3
Markentreue
3
Product quality
3
Produktqualität
3
Relationship marketing
3
Sportler
3
Brand
2
Cognition
2
Consumer motivation
2
Experiment
2
Kaufmotiv
2
Kognition
2
Markenartikel
2
Advertising
1
Advertising media
1
Age group
1
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Article in journal
18
Aufsatz in Zeitschrift
18
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English
18
Author
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Ilicic, Jasmina
2
Webster, Cynthia M.
2
Addis, Michela
1
Anaza, Nwamaka A.
1
Andonova, Yana
1
Arnold, Mark J.
1
Astous, Alain d'
1
Barnes, Bradley R.
1
Bauer, Brittney C.
1
Bennett, Delancy H. S.
1
Boeuf, Benjamin
1
Carrilat, François A.
1
Cheng, Li-Keng
1
Christianis, Haralambos
1
D'Ambrogio, Simone
1
Ekinci, Yuksel
1
Fong, Candy P. S.
1
Gazley, Aaron
1
Holbrook, Morris B.
1
Johnson, Clark D.
1
Johnson, Elizabeth N.
1
Kakumani, Lavanyalatha
1
Kelting, Katie
1
Koo, Jakeun
1
Koçak, Akın
1
Krisjanous, Jayne
1
Lee, Younghan
1
Lowe, Ben
1
Monkhouse, Lien L.
1
Muddangala, Naresh Babu
1
Parayitam, Satyanarayana
1
Platt, Michael L.
1
Rice, Dan Hamilton
1
Richard, James E.
1
Strutton, David
1
Toung, Chung-Lin
1
Tran, Gina A.
1
Tthwaites, Des
1
Um, Nam-hyun
1
Werksman, Noah
1
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Journal of marketing theory and practice : JMTP
Psychology & marketing
Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing and consumer services
8
International journal of sports marketing & sponsorship
7
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
Young consumers : insight and ideas for responsible marketers
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
3
Global business review
3
International journal of sport management and marketing : IJSMM
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Konzepte und Perspektiven der Markenbildung im Kulturbereich
2
Nepalese journal of finance : a publication of Uniglobe College
2
Pakistan journal of commerce and social sciences
2
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ECONIS (ZBW)
18
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
3
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
4
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
5
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
Saved in:
6
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana
;
Kakumani, Lavanyalatha
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
Saved in:
7
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
8
Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Saved in:
9
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
10
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
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