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subject:"Deutschland"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Deutschland
Brand management
Konsumentenverhalten
Celebrity endorsement
33
Celebrity-Werbung
33
Advertising effects
17
Werbewirkung
17
Consumer behaviour
16
USA
9
United States
9
Brand image
8
Markenimage
8
Markenführung
5
Psychology of advertising
5
Reputation
5
Werbepsychologie
5
celebrity endorsement
5
Social Web
4
Social web
4
Athletes
3
Beziehungsmarketing
3
Credibility
3
Glaubwürdigkeit
3
Relationship marketing
3
Sportler
3
Brand
2
Brand loyalty
2
Cognition
2
Consumer motivation
2
Experiment
2
India
2
Indien
2
Kaufmotiv
2
Kognition
2
Markenartikel
2
Markentreue
2
Advertising
1
Advertising media
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Artists
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Article
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English
18
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Ilicic, Jasmina
2
Webster, Cynthia M.
2
Addis, Michela
1
Arnold, Mark J.
1
Astous, Alain d'
1
Barnes, Bradley R.
1
Bauer, Brittney C.
1
Boeuf, Benjamin
1
Carrilat, François A.
1
Cheng, Li-Keng
1
Christianis, Haralambos
1
D'Ambrogio, Simone
1
Ekinci, Yuksel
1
Fong, Candy P. S.
1
Gazley, Aaron
1
Hamilton Rice, Dan
1
Holbrook, Morris B.
1
Johnson, Clark D.
1
Johnson, Elizabeth N.
1
Kelting, Katie
1
Koo, Jakeun
1
Koçak, Akın
1
Krisjanous, Jayne
1
Lee, Younghan
1
Lo, Fang Yi
1
Lowe, Ben
1
Monkhouse, Lien L.
1
Moulard, Julie Guidry
1
Peng, Jing-Xiang
1
Platt, Michael L.
1
Popp Garrity, Carolyn
1
Rice, Dan Hamilton
1
Richard, James E.
1
Strutton, David
1
Toung, Chung-Lin
1
Tran, Gina A.
1
Tthwaites, Des
1
Um, Nam-hyun
1
Werksman, Noah
1
Wyer, Robert S.
1
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Psychology & marketing
Journal of business research : JBR
19
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing communications
10
International journal of advertising : the review of marketing communications
9
Journal of retailing and consumer services
9
The journal of brand management : an international journal
9
International journal of sports marketing & sponsorship
8
Journal of marketing management : MM
8
The journal of product & brand management
8
Young consumers : insight and ideas for responsible marketers
6
Celebrity, convergence and transformation
4
International journal of sport management and marketing : IJSMM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of market research
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
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ECONIS (ZBW)
18
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18
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
3
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
4
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
7
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
8
Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Saved in:
9
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
10
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
1
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