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subject:"Deutschland"
~isPartOf:"Psychology & marketing"
~subject:"Celebrity endorsement"
~subject:"Konsumentenverhalten"
~type:"article"
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Deutschland
Celebrity endorsement
Konsumentenverhalten
Celebrity-Werbung
33
Advertising effects
17
Werbewirkung
17
Consumer behaviour
16
USA
9
United States
9
Brand image
8
Markenimage
8
Brand management
5
Markenführung
5
Psychology of advertising
5
Reputation
5
Werbepsychologie
5
celebrity endorsement
5
Social Web
4
Social web
4
Athletes
3
Beziehungsmarketing
3
Credibility
3
Glaubwürdigkeit
3
Relationship marketing
3
Sportler
3
Brand
2
Brand loyalty
2
Cognition
2
Consumer motivation
2
Experiment
2
India
2
Indien
2
Kaufmotiv
2
Kognition
2
Markenartikel
2
Markentreue
2
Advertising
1
Advertising media
1
Age group
1
Altersgruppe
1
Artists
1
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14
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1
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Article in journal
33
Aufsatz in Zeitschrift
33
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English
33
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Bailey, Ainsworth Anthony
2
Fleck, Nathalie
2
Ilicic, Jasmina
2
Mishrab, Aditya Shankar
2
Reeves, Robert A.
2
Roy, Subhadip
2
Webster, Cynthia M.
2
Addis, Michela
1
Arnold, Mark J.
1
Astous, Alain d'
1
Baack, Daniel W.
1
Baker, Gary A.
1
Barnes, Bradley R.
1
Bauer, Brittney C.
1
Besherat, Ali
1
Boeuf, Benjamin
1
Carrilat, François A.
1
Chang, Rita Ya-hui
1
Chang, Yonghwan
1
Chen, Arthur Cheng-hsui
1
Cheng, Li-Keng
1
Cho, Hichang
1
Choi, Sejung Marina
1
Christianis, Haralambos
1
Chung, Siyoung
1
D'Ambrogio, Simone
1
D'Rozario, Denver
1
Ekinci, Yuksel
1
Fong, Candy P. S.
1
Gazley, Aaron
1
Gong, Wanqi
1
Gountas, John
1
Gountas, Sandra
1
Hamilton Rice, Dan
1
Holbrook, Morris B.
1
Johnson, Clark D.
1
Johnson, Elizabeth N.
1
Keel, Astrid
1
Kelting, Katie
1
Kim, Sojung
1
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Psychology & marketing
Journal of business research : JBR
27
Journal of advertising research
15
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
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ECONIS (ZBW)
33
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
3
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
4
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
7
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
8
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
9
Fostering parasocial relationships with celebrities on social media : implications for celebrity endorsement
Chung, Siyoung
;
Cho, Hichang
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 481-495
Persistent link: https://www.econbiz.de/10011674015
Saved in:
10
Dead celebrity (Deleb) use in marketing : an initial theoretical exposition
D'Rozario, Denver
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 486-504
Persistent link: https://www.econbiz.de/10011508435
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