//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Deutschland"
~isPartOf:"Psychology & marketing"
~subject:"Glaubwürdigkeit"
~subject:"Konsumentenverhalten"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Glaubwürdigkeit
Konsumentenverhalten
Celebrity endorsement
33
Celebrity-Werbung
33
Advertising effects
17
Werbewirkung
17
Consumer behaviour
16
USA
9
United States
9
Brand image
8
Markenimage
8
Brand management
5
Markenführung
5
Psychology of advertising
5
Reputation
5
Werbepsychologie
5
celebrity endorsement
5
Social Web
4
Social web
4
Athletes
3
Beziehungsmarketing
3
Credibility
3
Relationship marketing
3
Sportler
3
Brand
2
Brand loyalty
2
Cognition
2
Consumer motivation
2
Experiment
2
India
2
Indien
2
Kaufmotiv
2
Kognition
2
Markenartikel
2
Markentreue
2
Advertising
1
Advertising media
1
Age group
1
Altersgruppe
1
Artists
1
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Ilicic, Jasmina
2
Webster, Cynthia M.
2
Addis, Michela
1
Arnold, Mark J.
1
Astous, Alain d'
1
Bailey, Ainsworth Anthony
1
Barnes, Bradley R.
1
Bauer, Brittney C.
1
Boeuf, Benjamin
1
Carrilat, François A.
1
Cheng, Li-Keng
1
Christianis, Haralambos
1
D'Ambrogio, Simone
1
Ekinci, Yuksel
1
Fong, Candy P. S.
1
Gazley, Aaron
1
Hamilton Rice, Dan
1
Holbrook, Morris B.
1
Johnson, Clark D.
1
Johnson, Elizabeth N.
1
Kelting, Katie
1
Koo, Jakeun
1
Koçak, Akın
1
Krisjanous, Jayne
1
Lee, Younghan
1
Lowe, Ben
1
Mishrab, Aditya Shankar
1
Monkhouse, Lien L.
1
Moulard, Julie Guidry
1
Platt, Michael L.
1
Popp Garrity, Carolyn
1
Rice, Dan Hamilton
1
Richard, James E.
1
Roy, Subhadip
1
Strutton, David
1
Toung, Chung-Lin
1
Tran, Gina A.
1
Tthwaites, Des
1
Um, Nam-hyun
1
Werksman, Noah
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of business research : JBR
17
International journal of advertising : the review of marketing communications
10
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing communications
9
Journal of retailing and consumer services
9
International journal of sports marketing & sponsorship
7
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
European journal of marketing : EJM
4
Global business review
4
Marketing intelligence & planning
4
Young consumers : insight and ideas for responsible marketers
4
Celebrity, convergence and transformation
3
Cogent business & management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
International journal of sport management and marketing : IJSMM
3
Inventi impact: retailing & consumer services
3
Journal of promotion management : JPM
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
International journal of Indian culture and business management
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
3
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
4
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
5
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
6
Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Saved in:
7
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
8
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
9
Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishrab, Aditya Shankar
;
Roy, Subhadip
;
Bailey, …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
Saved in:
10
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->