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subject:"Deutschland"
~person:"Hartmann, Patrick"
~person:"Kupp, Martin"
~subject:"Environmental management"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Deutschland
Environmental management
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4
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Hartmann, Patrick
Kupp, Martin
Bang Nguyen Viet
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
2
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
2
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of vacation marketing
1
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ECONIS (ZBW)
7
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1
Marketing for sustainability : travellers' intentions to stay in green hotels
D'Souza, Clare M.
;
Apaolaza, Vanessa
;
Hartmann, Patrick
; …
- In:
Journal of vacation marketing
27
(
2021
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012494067
Saved in:
2
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
3
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
4
Aufgaben und Instrumente eines umweltorientierten Marketings
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
,
(pp. 207-216)
.
2009
Persistent link: https://www.econbiz.de/10003908365
Saved in:
5
Öko-Labeling
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
,
(pp. 233-240)
.
2009
Persistent link: https://www.econbiz.de/10003908372
Saved in:
6
Aufgaben und Instrumente eines umweltorientierten Marketings
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
,
(pp. 207-216)
.
2008
Persistent link: https://www.econbiz.de/10003656389
Saved in:
7
Öko-Labeling
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
,
(pp. 233-240)
.
2008
Persistent link: https://www.econbiz.de/10003656413
Saved in:
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