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subject:"Deutschland"
~person:"Natter, Martin"
~subject:"Preismanagement"
~type:"article"
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Search: subject_exact:"Verkaufsförderung"
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Deutschland
Preismanagement
Sales promotion
5
Verkaufsförderung
5
Consumer behaviour
4
Konsumentenverhalten
4
Pricing strategy
4
Einzelhandel
3
Retail trade
3
Low-cost strategy
2
Niedrigpreisstrategie
2
Rabatt
2
Rebate
2
Advertising effects
1
Consumer purchase behaviour
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Customer integration
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Discounting
1
Diskontierung
1
Dynamic targeting
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Einzelhandelspreis
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Free samples
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Germany
1
Großbritannien
1
Handelsmarke
1
Interpurchase times
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Kundenbindungsprogramm
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Loyalty program
1
Multi-item promotions
1
Online retailing
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Online-Handel
1
Pay-what-you-want
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Personalized price promotions
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Preisdifferenzierung
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Price discounts
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Price discrimination
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Natter, Martin
Kukar-Kinney, Monika
7
Sinitsyn, Maxim
6
Bogomolova, Svetlana
5
Monroe, Kent B.
5
Xia, Lan
5
Gedenk, Karen
4
Aspara, Jaakko
3
Aydinli, Aylin
3
Barone, Michael J.
3
Bertini, Marco
3
Biswas, Abhijit
3
Choi, Sungchul
3
Guha, Abhijit
3
Loy, Jens-Peter
3
Martín Herrán, Guiomar
3
Sigué, Simon Pierre
3
Tan, Pei Jie
3
Abril Barrie, Carmen
2
Agrawal, Anil Kumar
2
Bagchi, Rajesh
2
Bambauer-Sachse, Silke
2
Bhatt, Siddharth Harshkant
2
Breugelmans, Els
2
Cai, Fengyan
2
Cao, Zike
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Corsi, Armando
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gupta, Amit Ambar
2
Hardesty, David M.
2
Heiens, Richard A.
2
Holzer, Patrick
2
Hui, Kai-Lung
2
Isojärvi, Jyrki
2
Janiszewski, Chris A.
2
Kan, Christina
2
Kim, Ju-Young
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
European journal of marketing : EJM
1
Journal of business economics : JBE
1
OR spectrum : quantitative approaches in management
1
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ECONIS (ZBW)
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
3
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
4
Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
5
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
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