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subject:"Estimation theory"
subject:"Schätzung"
~person:"Busch, Rainer"
~person:"Perreault, William D."
~subject:"Marketing"
~type_genre:"Bibliography included"
~type_genre:"Glossar enthalten"
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Estimation theory
Schätzung
Marketing
Marketing management
8
Marketingmanagement
8
Theorie
8
Theory
8
Integriertes Management
4
International marketing
4
Internationales Marketing
4
USA
4
United States
4
Betriebswirtschaftslehre
2
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2
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2
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2
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8
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9
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German
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Busch, Rainer
Perreault, William D.
Bruhn, Manfred
14
Unger, Fritz
11
Kotler, Philip
9
Pepels, Werner
8
Winkelmann, Peter
8
Armstrong, Gary
7
Fritz, Wolfgang
6
Fuchs, Wolfgang
6
Meffert, Heribert
6
Hair, Joseph F.
5
Lamb, Charles W.
5
McDaniel, Carl D.
5
Olbrich, Rainer
5
Tomczak, Torsten
5
Backhaus, Klaus
4
McCarthy, Edmund Jerome
4
Müller-Hagedorn, Lothar
4
Oelsnitz, Dietrich von der
4
Sander, Matthias
4
Scharf, Andreas
4
Schubert, Bernd
4
Benkenstein, Martin
3
Cannon, Joseph P.
3
Dichtl, Erwin
3
Dögl, Rudolf
3
Freyer, Walter
3
Homburg, Christian
3
Hörschgen, Hans
3
Kuß, Alfred
3
Lucke, Bernd
3
Nieschlag, Robert
3
Saunders, John A.
3
Solomon, Michael R.
3
Stuart, Elnora W.
3
Wong, Veronica
3
Assael, Henry
2
Bauer, Frank
2
Berekoven, Ludwig
2
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ECONIS (ZBW)
8
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1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
3
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
4
Integriertes Marketing : Strategie, Organisation, Instrumente
Busch, Rainer
-
2008
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010658
Saved in:
5
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
6
Integriertes Marketing : Strategie, Organisation, Instrumente
Busch, Rainer
;
Dögl, Rudolf
;
Unger, Fritz
-
2001
-
3., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010476
Saved in:
7
Integriertes Marketing : Strategie, Organisation, Instrumente
Busch, Rainer
-
1997
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010710
Saved in:
8
Integriertes Marketing : Strategie, Organisation, Instrumente
Busch, Rainer
-
1995
Persistent link: https://www.econbiz.de/10000321876
Saved in:
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