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subject:"Führungsstil"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Internal branding"
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Führungsstil
Markenführung
Internal branding
81
Interne Markenführung
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Leadership
14
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14
Brand image
13
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Corporate culture
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Jenewein, Wolfgang
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Morhart, Felicitas
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Buckley, Ed
1
Fantapié Altobelli, Claudia
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Naidoo, Rajani
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Antecedents and outcomes of employee-based brand equity
1
Business-to-business brand management : theory, research and executive case study exercises
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Innovative Markenführung und -implementierung
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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The institutional development of business schools
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Reviewing the employee branding process to gain firm competitive advantage
Shabbir, Rizwan
;
Gulzar, Muhammad Awais
;
Samin, Tanzila
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 168-185)
.
2022
Persistent link: https://www.econbiz.de/10013336157
Saved in:
2
Branding business schools : academic struggles with the management of reputation
Naidoo, Rajani
;
Pringle, James
- In:
The institutional development of business schools
,
(pp. 176-195)
.
2014
Persistent link: https://www.econbiz.de/10010471388
Saved in:
3
Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
Persistent link: https://www.econbiz.de/10009373463
Saved in:
4
Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
- In:
Innovative Markenführung und -implementierung
,
(pp. 371-394)
.
2011
Persistent link: https://www.econbiz.de/10009349206
Saved in:
5
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
6
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
7
Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
,
(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
Saved in:
8
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
9
Internal branding
Buckley, Ed
;
Williams, Matt
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 320-326)
.
2005
Persistent link: https://www.econbiz.de/10003285424
Saved in:
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