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subject:"Fernsehen"
~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Ds U / Utbildningsdepartementet"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Konsumentenverhalten"
~subject:"Psychology of advertising"
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Fernsehen
Konsumentenverhalten
Psychology of advertising
Hörfunkwerbung
9
Radio advertising
9
Television
4
Consumer behaviour
3
Werbepsychologie
3
Promotional materials
2
Schweden
2
Sweden
2
Werbemittel
2
1985
1
Deutschland
1
Fernsehsendung
1
Film
1
Forecast
1
Germany
1
Jugendliche
1
Mothers
1
Mütter
1
Product placement
1
Produktpositionierung
1
Prognose
1
USA
1
United States
1
Werbesendung
1
Werbung
1
Youth
1
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Article
4
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3
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4
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4
Advisory report
1
Amtsdruckschrift
1
Arbeitspapier
1
Filmografie
1
Government document
1
Graue Literatur
1
Gutachten
1
Non-commercial literature
1
Working Paper
1
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Language
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English
4
Swedish
2
German
1
Author
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Deighton, John
1
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Harbrücker, Ulrich
1
Hyun, Yong J.
1
MacQueen, Josh
1
Macklin, M. C.
1
Romer, Daniel
1
Rothschild, Michael
1
Wiedmann, Klaus-Peter
1
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Schweden / TV-Reklameffektutredningen
1
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Ds U / Utbildningsdepartementet
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
3
Konsum und Verhalten
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Report
2
Schriften zu Marketing und Management
2
Studien zur Kommunikationswissenschaft
2
The journal of consumer marketing
2
The journal of media economics
2
AfK-Studien
1
Business history review
1
College of Business working papers
1
DUV : Wirtschaftswissenschaft
1
Discussion paper / Centre for Economic Policy Research
1
Document / Commission of the European Communities
1
Economics letters
1
Environment & planning
1
Erhvervsøkonomisk tidsskrift
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 1
1
Forum neue Medien
1
Gabler Edition Wissenschaft
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Information economics and policy : IEP
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of communication management
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Kommunikationssoziologische Arbeitshefte
1
Kommunikationswissenschaftliche Studien
1
Kulturen der Gesellschaft
1
Marketing Science
1
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ECONIS (ZBW)
7
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1
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
2
Using drama to persuade
Deighton, John
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 335-343
Persistent link: https://www.econbiz.de/10001098565
Saved in:
3
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
4
Preschoolers' understanding of the informational function of television advertising
Macklin, M. C.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10001068366
Saved in:
5
Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
Saved in:
6
Remissyttranden över TV-Reklameffektutredningens betänkande (Ds U 1986:2) Effekter av TV-reklam : en sammanställning fr°an Utbildningsdepartementet
1987
Persistent link: https://www.econbiz.de/10000809996
Saved in:
7
Effekter av TV-reklam : betänkande av TV-Reklameffektutredningen
1986
Persistent link: https://www.econbiz.de/10000768441
Saved in:
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