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subject:"Film industry"
~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Profisport"
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Search: subject_exact:"Fernsehprogramm"
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Film industry
Advertising effects
Profisport
Fernsehprogramm
13
Television programme
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Television advertising
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USA
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1
Dennis, Donald Miller
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Kent, Robert J.
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Pelsmacker, Patrick de
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of sport finance
4
The journal of media economics
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
European journal of marketing : EJM
3
Journal of marketing communications
3
Journal of sports economics
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
Sport management review
3
The American journal of economics and sociology
3
Tourism management : research, policies, practice
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Die Ökonomie des Sports in den Medien
2
Faculty & research / Insead : working paper series
2
HWWA-Report
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International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Journal of promotion management : innovations in planning and applied research
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Reports and papers on mass communication
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Schriften zur Wirtschaftstheorie und Wirtschaftspolitik
2
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sportveranstaltungen zwischen Liga- und Medieninteressen : [Jahrestagung des Arbeitskreises "Sportökonomie" am 14. und 15. April 2000 in Köln]
2
Sportökonomie
2
Advances in media, entertainment, and the arts (AMEA) book series
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An American Enterprise Institute/Ballinger publication
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Applied economics letters
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Arts and the market
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Atlantic economic journal : AEJ
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Australasian marketing journal
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BLM-Schriftenreihe
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Beiträge der Sportökonomik zur Beratung der Sportpolitik : Dokumentation des Workshops vom 11. Mai 2000
1
Bridging the gap between advertising academia and practice
1
Champs visuels
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
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ECONIS (ZBW)
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1
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
2
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
3
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
4
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
5
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Saved in:
6
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
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