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subject:"Großbritannien"
subject:"USA"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand"
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Großbritannien
USA
Brand
India
31
Indien
31
Consumer behaviour
26
Konsumentenverhalten
26
United States
7
Online retailing
5
Online-Handel
5
Advertising effects
4
Brand image
4
Brand management
4
Cultural identity
4
Kulturelle Identität
4
Markenführung
4
Markenimage
4
Werbewirkung
4
Bio-Lebensmittel
3
China
3
Comparison
3
Designation of origin
3
Einzelhandel
3
Herkunftsbezeichnung
3
Organic food
3
Retail trade
3
Students
3
Studierende
3
Vergleich
3
online shopping
3
Betriebsform
2
Beziehungsmarketing
2
Culture
2
Environmental consciousness
2
International marketing
2
Internationales Marketing
2
Jugendliche
2
Markenartikel
2
National culture
2
Nationalkultur
2
Print advertising
2
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Article
9
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9
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9
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English
9
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Khare, Arpita
2
Bakir, Aysen
1
Bhardwaj, Vertica
1
Ganesh, Gopala K.
1
Kim, Youn-kyung
1
Mady, Tarek T.
1
Mathur, Anil
1
Muralidharan, Sidharth
1
Nguyen, Thuy D.
1
Park, Hyejune
1
Rejón-Guardia, Francisco
1
Sadachar, Amrut
1
Sharma, Piyush
1
Sun, Qin
1
Xue, Fei
1
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Journal of international consumer marketing
Working paper / National Bureau of Economic Research, Inc.
34
NBER working paper series
14
Finance India : the quarterly journal of Indian Institute of Finance
10
Working paper
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Policy research working paper : WPS
9
Working Papers / eSocialSciences
9
Indian journal of economics & business : IJEB
8
Journal of global marketing
8
NBER Working Paper
8
SpringerLink / Bücher
8
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
8
The Indian economic journal
7
Working paper / Indian Institute of Management, Ahmedabad
7
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
6
Discussion paper series / IZA
6
ILO Working Papers
6
International journal of Indian culture and business management
6
International journal of business and globalisation : IJBG
6
Journal of business research : JBR
6
Report from the Committee on Public Enterprises : together with the proceedings of the Committee and minutes of evidence
6
Discussion paper / Centre for Economic Policy Research
5
International journal of Indian culture and business management : IJICBM
5
Issues in Indo-US trade and economic cooperation
5
Journal of retailing and consumer services
5
Parliamentary series of the ... Parliament of the Democratic Socialist Republic of Sri Lanka : (... session)
5
The economic history review : a journal of economic and social history
5
The journal of brand management : an international journal
5
Business history
4
Cambridge South Asian studies
4
Discussion papers / CEPR
4
Enterprise & society : the international journal of business history
4
Global business review
4
Indische Studien
4
International business and economics research journal
4
International journal of business excellence
4
International journal of emerging markets
4
International marketing review
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
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ECONIS (ZBW)
9
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1
Exploring the study abroad journey : Chinese and Indian students in U.S. higher education
Sun, Qin
;
Nguyen, Thuy D.
;
Ganesh, Gopala K.
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10012259376
Saved in:
2
Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Muralidharan, Sidharth
;
Rejón-Guardia, Francisco
;
Xue, Fei
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10011459984
Saved in:
3
Collective self-esteem and online shopping attitudes among college students : comparison between the US and India
Khare, Arpita
;
Sadachar, Amrut
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 106-121
Persistent link: https://www.econbiz.de/10010359895
Saved in:
4
Consumer acculturation in the age of globalization : a study of first-generation Indian immigrants in the United States
Mathur, Anil
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 372-384
Persistent link: https://www.econbiz.de/10009778693
Saved in:
5
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
6
The effect of Indian consumers' life satisfaction on brand behavior toward a US global brand
Bhardwaj, Vertica
;
Park, Hyejune
;
Kim, Youn-kyung
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 105-116
Persistent link: https://www.econbiz.de/10008991174
Saved in:
7
Impact of Indian cultural values and lifestyles on meaning of branded products : study on University students in India
Khare, Arpita
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 365-379
Persistent link: https://www.econbiz.de/10009383478
Saved in:
8
Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
Saved in:
9
Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
Saved in:
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