//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Guerilla-Marketing"
~isPartOf:"Ambush Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sport event"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Guerilla-Marketing
Markenführung
Sport event
63
Sportveranstaltung
63
Sportmarketing
33
Sports marketing
33
Sport
30
Sports
30
Consumer behaviour
25
Konsumentenverhalten
25
Professional sports
19
Profisport
19
Sponsoring
16
Sponsorship
16
Big event
11
Großveranstaltung
11
Advertising effects
10
Werbewirkung
10
Football
9
Fußball
9
Netherlands
9
Niederlande
9
Sport organization
9
Sportorganisation
9
Brand management
7
China
5
Guerilla marketing
5
Internet marketing
5
Online-Marketing
5
Perception
5
Advertising
4
Ambush marketing
4
Athletes
4
Brasilien
4
Brazil
4
Sportler
4
Wahrnehmung
4
Ball game
3
Ballsport
3
Brand image
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
German
1
Author
All
Chanavat, Nicolas
2
Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Bodet, Guillaume
1
Boronczyk, Felix
1
Breuer, Christoph
1
Burton, Nicholas
1
Desbordes, Michel
1
Dickson, Geoff
1
Funk, Dan
1
Fyrberg, Anna
1
Hartland, Trevor
1
Hartmann, Fabian
1
Kenyon, James Andrew
1
Leng, Ho Keat
1
Li, Bo
1
Longley, Neil
1
Manoli, Argyro Elisavet
1
Martinent, Guillaume
1
McKelvey, Steve
1
Mohammadi, Sardar
1
Rumpf, Christopher
1
Scott, Olan K. M.
1
Soheili, Behzad
1
Williams-Burnett, Nicola
1
more ...
less ...
Published in...
All
Ambush Marketing
International journal of sports marketing & sponsorship
Journal of strategic marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
European Sport management quarterly : ESMQ
7
International journal of sport management and marketing : IJSMM
6
Journal of business research : JBR
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Journal of business strategy
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Sport management review
3
SpringerLink / Bücher
3
European journal of marketing : EJM
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
Sportmanagement : SPM
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 4
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Economic, educational, and touristic development in Asia
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
1
Journal of destination marketing & management
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of tourism, sustainability and well-being
1
Journal of vacation marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
3
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
5
Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew
;
Manoli, Argyro Elisavet
;
Bodet, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
Saved in:
6
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
7
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
8
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
9
Möglichkeiten und Grenzen des Ambush Marketing bei Sportgroßveranstaltungen - dargestellt am Beispiel der UEFA Fußball-Europameisterschaft 2012
Hartmann, Fabian
- In:
Ambush Marketing
.
2013
Persistent link: https://www.econbiz.de/10010338959
Saved in:
10
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->