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subject:"Guerilla-Marketing"
~isPartOf:"Ambush Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brasilien"
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Guerilla-Marketing
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Sport event
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32
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32
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30
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Ambush Marketing
International journal of sports marketing & sponsorship
International journal of sport management and marketing : IJSMM
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
European Sport management quarterly : ESMQ
9
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4
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Journal of strategic marketing
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SpringerLink / Bücher
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European journal of marketing : EJM
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Research in consumer behavior
2
Sportmanagement : SPM
2
Strategie 2030: Vermögen und Leben in der nächsten Generation
2
Tourism management perspectives : TMP
2
A modern guide to sports economics
1
Asia Pacific journal of marketing and logistics
1
Beyond the UN Global Compact : institutions and regulations
1
Brand management ; Vol. 4
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Business horizons
1
CentER Discussion Paper Series
1
Competitive intelligence, analysis and strategy : creating organisational agility
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Data envelopment analysis and its applications to management
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Discussion Paper of the Institute for Organisational Economics 11/2015
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Economic, educational, and touristic development in Asia
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Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
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ECONIS (ZBW)
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1
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
2
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
3
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
4
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
5
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
6
Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
Saved in:
7
Soccer jersey sponsors and the world cup
Groot, Lucas Franciscus Michaël
;
Ferwerda, Joras
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 331-348
Persistent link: https://www.econbiz.de/10011531608
Saved in:
8
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
9
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
10
Möglichkeiten und Grenzen des Ambush Marketing bei Sportgroßveranstaltungen - dargestellt am Beispiel der UEFA Fußball-Europameisterschaft 2012
Hartmann, Fabian
- In:
Ambush Marketing
.
2013
Persistent link: https://www.econbiz.de/10010338959
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