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subject:"Guerilla-Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Research paper series / Stanford Graduate School of Business"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~language:"eng"
~subject:"Markenführung"
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Guerilla-Marketing
Markenführung
Sport event
136
Sportveranstaltung
136
Sportmarketing
76
Sports marketing
76
Consumer behaviour
56
Konsumentenverhalten
56
Sport
52
Sports
52
Professional sports
49
Profisport
49
Sponsoring
25
Sponsorship
25
USA
25
United States
25
Football
22
Fußball
22
Advertising effects
18
Werbewirkung
18
Sport organization
17
Sportorganisation
17
Big event
15
Großveranstaltung
15
Netherlands
12
Niederlande
12
Brand management
11
Motivation
11
Ball game
10
Ballsport
10
Brand image
8
Markenimage
8
Athletes
7
Fernsehwerbung
7
Guerilla marketing
7
Higher education institution
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Internet marketing
7
Online-Marketing
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Sportler
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McKelvey, Steve
3
Burton, Nicholas
2
Li, Bo
2
Rocha, Claudio
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Snyder, Kevin
2
Abdolmaleki, Hossein
1
Babaei, Mehdi
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Baker, Thomas A., III.
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Biscaia, Rui
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Boronczyk, Felix
1
Bradish, Cheri L.
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Breuer, Christoph
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Brownlee, Eric
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Chanavat, Nicolas
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Desbordes, Michel
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Funk, Dan
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Fyrberg, Anna
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Greenwell, Chris
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Greenwell, T. Christopher
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Hartmann, Wesley R.
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Inoue, Yuhei
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Klapper, Daniel
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Leng, Ho Keat
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MacIntosh, Eric W.
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Rumpf, Christopher
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Sandler, Dennis
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Scott, Olan K. M.
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Simmons, Jason M.
1
Soheili, Behzad
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Séguin, Benoit
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Wang, Jerred Junqi
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International journal of sports marketing & sponsorship
Research paper series / Stanford Graduate School of Business
Sport marketing quarterly : preferred journal of the Sport Marketing Association
European Sport management quarterly : ESMQ
7
International journal of sport management and marketing : IJSMM
6
Journal of business research : JBR
4
Journal of business strategy
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of strategic marketing
3
Sport management review
3
European journal of marketing : EJM
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 4
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Economic, educational, and touristic development in Asia
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of destination marketing & management
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of tourism, sustainability and well-being
1
Journal of vacation marketing
1
Managing event operations
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Omega : the international journal of management science
1
Psychology & marketing
1
Routledge sports marketing
1
Sports event management : the Caribbean experience
1
Stand und Perspektiven der Eventforschung
1
Strategies in sports marketing : technologies and emerging trends
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
Touring consumption
1
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ECONIS (ZBW)
18
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1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
3
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
4
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
5
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
6
Host country brand image and political consumerism : the case of Russia 2018 FIFA World Cup
Rocha, Claudio
;
Wyse, Fiona
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10012597289
Saved in:
7
Do Superbowl ads affect brand share?
Hartmann, Wesley R.
;
Klapper, Daniel
-
2014
Persistent link: https://www.econbiz.de/10010337691
Saved in:
8
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
9
The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
10
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
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