Host country brand image and political consumerism : the case of Russia 2018 FIFA World Cup
Year of publication: |
2020
|
---|---|
Authors: | Rocha, Claudio ; Wyse, Fiona |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 1, p. 62-76
|
Subject: | human rights | co-branding | sport mega-events | consumption boycott | Sportveranstaltung | Sport event | Russland | Russia | Fußball | Football | Markenimage | Brand image | Großveranstaltung | Big event | Konsumentenverhalten | Consumer behaviour | Menschenrechte | Human rights | Markenführung | Brand management | Konsumentenboykott | Consumer boycott | Sportmarketing | Sports marketing |
-
Morgan, Ashlee, (2021)
-
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas, (2021)
-
Ireland, Robin, (2024)
- More ...
-
Sources of support for employees in sport organizations
Woo, Boyun, (2014)
-
Biscaia, Rui, (2018)
-
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher, (2022)
- More ...