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subject:"Guerilla-Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Research paper series / Stanford Graduate School of Business"
~language:"eng"
~subject:"Markenführung"
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Guerilla-Marketing
Markenführung
Sport event
60
Sportveranstaltung
60
Sportmarketing
31
Sports marketing
31
Sport
30
Sports
30
Consumer behaviour
23
Konsumentenverhalten
23
Professional sports
19
Profisport
19
Sponsoring
13
Sponsorship
13
Advertising effects
11
Big event
11
Großveranstaltung
11
Werbewirkung
11
Netherlands
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Niederlande
9
Sport organization
9
Sportorganisation
9
Football
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Fußball
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Brand management
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China
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Internet marketing
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Online-Marketing
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Perception
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Advertising
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Athletes
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Brasilien
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Brazil
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Sportler
4
Wahrnehmung
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Ambush marketing
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Ball game
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Ballsport
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Customer satisfaction
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Dienstleistungsqualität
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Event marketing
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Abdolmaleki, Hossein
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Boronczyk, Felix
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Breuer, Christoph
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Chanavat, Nicolas
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Desbordes, Michel
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Hartmann, Wesley R.
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Leng, Ho Keat
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Longley, Neil
1
McKelvey, Steve
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Rumpf, Christopher
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International journal of sports marketing & sponsorship
Research paper series / Stanford Graduate School of Business
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
European Sport management quarterly : ESMQ
7
International journal of sport management and marketing : IJSMM
6
Journal of business research : JBR
4
Journal of business strategy
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of strategic marketing
3
Sport management review
3
European journal of marketing : EJM
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 4
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Economic, educational, and touristic development in Asia
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of destination marketing & management
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of tourism, sustainability and well-being
1
Journal of vacation marketing
1
Managing event operations
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Omega : the international journal of management science
1
Psychology & marketing
1
Routledge sports marketing
1
Sports event management : the Caribbean experience
1
Stand und Perspektiven der Eventforschung
1
Strategies in sports marketing : technologies and emerging trends
1
The journal of brand management : an international journal
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The journal of business & industrial marketing
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Touring consumption
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ECONIS (ZBW)
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1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
3
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
Do Superbowl ads affect brand share?
Hartmann, Wesley R.
;
Klapper, Daniel
-
2014
Persistent link: https://www.econbiz.de/10010337691
Saved in:
5
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
6
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
7
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
8
The Olympic Equestrian Games : brand collaboration and associations within a destination and a sports event
Fyrberg, Anna
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003761156
Saved in:
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