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subject:"Innovation management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"SpringerLink / Bücher"
~subject:"Markenartikel"
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Innovation management
Markenartikel
Beziehungsmarketing
877
Relationship marketing
877
Consumer behaviour
374
Konsumentenverhalten
374
Brand management
157
Markenführung
157
Kundenzufriedenheit
152
Customer satisfaction
151
Dienstleistungsqualität
112
Service quality
112
Brand image
109
Markenimage
109
Customer integration
100
Kundenintegration
100
Social Web
98
Social web
98
Deutschland
97
Germany
97
Lieferantenmanagement
96
Supplier relationship management
96
Kundenmanagement
85
Brand
75
Online-Marketing
74
Internet marketing
72
Kundenwert
72
Customer value
67
Marketing management
64
Marketingmanagement
64
Kundenbindung
54
Theorie
51
Theory
51
Einzelhandel
49
Innovation
49
Retail trade
48
Beschwerdemanagement
45
Complaint management
44
Emotion
44
Confidence
43
Customer service
43
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91
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88
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16
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88
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88
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5
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2
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English
91
German
13
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Andreini, Daniela
2
Dawes, John
2
Fetscherin, Marc
2
Milne, George R.
2
Morgan, Todd
2
Mrad, Mona
2
Pedeliento, Giuseppe
2
Solerio, Chiara
2
Zarantonello, Lia
2
Adams, Pamela
1
Agarwal, James
1
Ahmad, Fayez
1
Aiello, Gaetano
1
Akrout, Houcine
1
Alatalo, Sari
1
Alden, Dana
1
Allison, Lee
1
Alvarez, Claudio
1
Anderski, Matthias
1
Andrade, Victoria
1
Andreassen, Tor W.
1
André, Ana Raquel
1
Anning-Dorson, Thomas
1
Anokhin, Sergey
1
Anokhin, Sergey Alexander
1
Arens, Zachary G.
1
Arnold, Todd J.
1
Arruda, Carolina
1
Augusto, Mário Gomes
1
Azar, Salim L.
1
Back, Andrea
1
Badrinarayanan, Vishag
1
Balaji, M. S.
1
Baldus, Brian J.
1
Banerjee, Madhumita
1
Basu, Choton
1
Bazi, Saleh
1
Bean, Jonathan
1
Becerra, Enrique P.
1
Belei, Nina
1
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Journal of business research : JBR
SpringerLink / Bücher
The journal of product & brand management
70
The journal of brand management : an international journal
61
Journal of retailing and consumer services
59
Industrial marketing management : the international journal for industrial and high-tech firms
29
Marketing intelligence & planning
20
International journal of hospitality management
18
Psychology & marketing
18
Cogent business & management
17
European journal of marketing : EJM
16
Asia Pacific journal of marketing and logistics
14
Journal of hospitality marketing & management
13
Journal of promotion management : innovations in planning and applied research
13
The journal of business & industrial marketing
13
International journal of contemporary hospitality management
12
International journal of innovation management
11
Journal of open innovation : technology, market, and complexity
11
Journal of service management
11
Journal of strategic marketing
11
European journal of marketing
10
Gabler Edition Wissenschaft
10
International journal of internet marketing and advertising : IJIMA
10
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
10
Consumer-brand relationships : theory and practice
9
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
The journal of consumer marketing
9
Betriebswirtschaftslehre für Technologie und Innovation
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of international consumer marketing
8
Business horizons
7
International journal of retail and distribution management
7
International journal of technology marketing : IJTMkt
7
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
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ECONIS (ZBW)
104
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1
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
2
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
5
Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd
;
Anokhin, Sergey
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303799
Saved in:
6
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
7
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
8
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Does customer participation moderate the effects of innovation on cost-based financial performance? : an examination of different forms of customer participation
Yuk, Hyeyeon
;
Garrett, Tony C.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534244
Saved in:
10
How does one-sided versus two-sided customer orientation affect B2B platform's innovation : differential effects with top management team status
Liu, Zhiqiang
;
Huang, Yanyi
;
Huang, Ying
;
Song, Yiping
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 619-632
Persistent link: https://www.econbiz.de/10013168084
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