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subject:"Innovation management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing"
~subject:"Customer integration"
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Search: subject_exact:"Customer orientation"
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Innovation management
Customer integration
Beziehungsmarketing
175
Relationship marketing
175
Consumer behaviour
87
Konsumentenverhalten
87
Customer satisfaction
42
Kundenzufriedenheit
42
Brand management
34
Markenführung
34
Dienstleistungsqualität
30
Service quality
30
Lieferantenmanagement
24
Supplier relationship management
24
Social Web
22
Social web
22
Customer value
18
Kundenintegration
18
Kundenwert
18
Marketing management
16
Marketingmanagement
16
Internet marketing
14
Online-Marketing
14
B-to-B-Marketing
13
Brand image
13
Business-to-business marketing
13
Markenimage
13
Salespeople
13
Verkaufspersonal
13
Customer service
11
Kundenservice
11
Brand
10
Markenartikel
10
USA
10
United States
10
customer satisfaction
10
E-commerce
9
Electronic Commerce
9
Viral marketing
9
Virales Marketing
9
relationship marketing
9
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14
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19
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19
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19
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English
19
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Kim, Kyung Hoon
2
Kim, Sang Jin
2
Alabastro, Artem
1
Aoki, Kei
1
Ballings, Michel
1
Borders, Aberdeen Leila
1
Brodie, Roderick J.
1
Chan, Kimmy Wa
1
Chang, Woojung
1
Chang, Ya-Yuan
1
Collins, Nathalie
1
Fang, Eric
1
Franke, Nikolaus
1
Fujita, Momoko
1
Gopaldas, Ahir
1
Gulzar, Rafia
1
Güntürkün, Pascal
1
Harrigan, Paul
1
Haumann, Till
1
Hewett, Kelly
1
Jiang, Qi
1
Juric, Biljana
1
Keinz, Peter
1
Ko, Eunju
1
Kumar, V.
1
Lam, Simon S. K.
1
Lee, Jongkuk
1
Lester, Deborah H.
1
Lindridge, Andrew
1
Ma, Shuang
1
Meire, Matthijs
1
Murphy, Jamie
1
Obeng, Efua
1
Ozcan, Kerimcan
1
Panigyrakis, George
1
Parrey, Shakir Hussain
1
Ramaswamy, Venkatram
1
Rather, Raouf Ahmad
1
Riley, Jen
1
Schons, Laura Marie
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing
Journal of business research : JBR
95
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
49
The journal of services marketing
31
Journal of service management
27
The journal of business & industrial marketing
26
SpringerLink / Bücher
24
Journal of strategic marketing
23
International journal of hospitality management
22
The service industries journal
21
Journal of the Academy of Marketing Science
16
Journal of marketing management : MM
15
Service business
15
The journal of product & brand management
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Journal of service research
13
International journal of innovation management
12
Marketing intelligence & planning
12
Tourism management : research, policies, practice
12
Handbook of research on customer engagement
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Gabler Edition Wissenschaft
10
Journal of hospitality marketing & management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of open innovation : technology, market, and complexity
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Services marketing quarterly
9
Technological forecasting & social change : an international journal
9
Betriebswirtschaftslehre für Technologie und Innovation
8
Business horizons
8
Cogent business & management
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of technology management : IJTM
8
International journal of technology marketing : IJTMkt
8
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ECONIS (ZBW)
19
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19
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1
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
2
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
5
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
6
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
7
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
8
Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
Saved in:
9
Service innovations' roles in long-term relationships with business customers
Woo, Heeseok
;
Kim, Kyung Hoon
;
Kim, Sang Jin
;
Wang, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
Saved in:
10
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
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