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subject:"Innovation management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Customer integration"
~subject:"satisfaction"
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Search: subject_exact:"Customer orientation"
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Innovation management
Customer integration
satisfaction
Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
20
Kundenzufriedenheit
20
Brand management
19
Markenführung
19
Dienstleistungsqualität
14
Service quality
14
Kundenintegration
10
Social Web
8
Social web
8
Brand image
7
Emotion
7
Markenimage
7
service
7
Internet marketing
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Brand
4
Brand loyalty
4
Confidence
4
Corporate reputation
4
Customer retention
4
Customer value
4
Firmenimage
4
Kundenwert
4
Markenartikel
4
Markentreue
4
Vertrauen
4
B-to-B-Marketing
3
Business-to-business marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer service
3
Dienstleistungssektor
3
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Undetermined
13
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Article
16
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Article in journal
16
Aufsatz in Zeitschrift
16
Language
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English
16
Author
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Kim, Kyung Hoon
2
Kim, Sang Jin
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Alabastro, Artem
1
Aoki, Kei
1
Bolton, Ruth N.
1
Borders, Aberdeen Leila
1
Brodie, Roderick J.
1
Chang, Ya-Yuan
1
Collins, Nathalie
1
Fujita, Momoko
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Ha, Sejin
1
Harrigan, Paul
1
Itoo, Murtaza Hassan
1
Jiang, Qi
1
Juric, Biljana
1
Ko, Eunju
1
Lester, Deborah H.
1
Murphy, Jamie
1
Obeng, Efua
1
Panigyrakis, George
1
Quach, Sara
1
Riley, Jen
1
Shehnaz Tehseen
1
Singhal, Anubhuti
1
Soutar, Geoffrey N.
1
Surachartkumtonkun, Jiraporn
1
Tarasi, Crina O.
1
Thaichon, Paramaporn
1
Thaichon, Park
1
Ul Rehman, Shakeel
1
Verma, Pranay
1
Wang, Huangzhang
1
Winters, Erica
1
Witell, Lars
1
Woo, Heeseok
1
Wu, Hung-Che
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
95
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
49
The journal of services marketing
31
Journal of strategic marketing
29
Journal of service management
27
The service industries journal
27
The journal of business & industrial marketing
26
SpringerLink / Bücher
24
International journal of hospitality management
22
Journal of hospitality marketing & management
19
Services marketing quarterly
19
Journal of travel and tourism marketing
18
Journal of marketing management : MM
16
Journal of service research : JSR
16
Journal of the Academy of Marketing Science
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Service business
15
The journal of product & brand management
15
Cogent business & management
14
Customer engagement : contemporary issues and challenges
14
Journal of service research
14
International journal of innovation management
12
Marketing intelligence & planning
12
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
12
Tourism management : research, policies, practice
12
Handbook of research on customer engagement
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of technology marketing : IJTMkt
11
Gabler Edition Wissenschaft
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of open innovation : technology, market, and complexity
10
The international review of retail, distribution and consumer research
10
The journal of brand management : an international journal
10
International journal of contemporary hospitality management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
9
Journal of service theory and practice : JSTP
9
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ECONIS (ZBW)
16
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1
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
2
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
Saved in:
3
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
The effect of materialism, satisfaction and trust upon attitudinal loyalty : the case of denims
Verma, Pranay
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10012622601
Saved in:
6
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
7
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
8
Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
Saved in:
9
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
10
Service innovations' roles in long-term relationships with business customers
Woo, Heeseok
;
Kim, Kyung Hoon
;
Kim, Sang Jin
;
Wang, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
Saved in:
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