//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"International marketing"
~accessRights:"restricted"
~subject:"Marketing theory"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
International marketing
Marketing theory
Social Web
Marketing management
3,571
Marketingmanagement
3,571
Consumer behaviour
818
Konsumentenverhalten
818
Marketing
787
Relationship marketing
570
Beziehungsmarketing
569
Brand management
549
Markenführung
549
Firm performance
452
Unternehmenserfolg
452
Online-Marketing
443
Internet marketing
436
Innovation
296
Social web
279
Strategisches Management
278
Strategic management
261
KMU
243
SME
243
Brand image
239
Markenimage
239
Market orientation
201
Internationales Marketing
194
Theory
185
Theorie
183
Werbung
182
Brand
181
Advertising
180
Innovationsmanagement
175
Markenartikel
173
Innovation management
169
Business-to-business marketing
163
B-to-B-Marketing
162
Lieferantenmanagement
158
Supplier relationship management
158
Produktentwicklung
156
New product development
152
USA
151
more ...
less ...
Online availability
All
Undetermined
Free
148
Type of publication
All
Article
483
Book / Working Paper
93
Type of publication (narrower categories)
All
Article in journal
445
Aufsatz in Zeitschrift
445
Aufsatz im Buch
39
Book section
39
Aufsatzsammlung
22
Lehrbuch
15
Conference paper
7
Konferenzbeitrag
7
Textbook
7
Collection of articles of several authors
5
Hochschulschrift
5
Sammelwerk
5
Konferenzschrift
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Nachruf
1
Thesis
1
more ...
less ...
Language
All
English
549
German
28
Author
All
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Hunt, Shelby D.
6
Sander, Matthias
6
Adeola, Ogechi
5
Kleinaltenkamp, Michael
5
Kuß, Alfred
5
Aghazadeh, Hashem
4
Agnihotri, Raj
4
Bruhn, Manfred
4
Mero, Joel
4
Morgan, Neil A.
4
Oh, Han-Mo
4
Palmatier, Robert W.
4
Varadarajan, Rajan
4
Boso, Nathaniel
3
Dias, Álvaro Lopes
3
Gnizy, Itzhak
3
Groeger, Lars
3
Hinson, Robert
3
Javalgi, Rajshekhar G.
3
Madhavaram, Sreedhar
3
Martin, Silvia L.
3
Ozuem, Wilson
3
Tadajewski, Mark
3
Valos, Michael J.
3
Yang, Man
3
Acikgoz, Fulya
2
Almeida, Marcos Inácio Severo de
2
Anning-Dorson, Thomas
2
Araujo, Theo
2
Assaf, A. Georges
2
Barger, Victor A.
2
Burmann, Christoph
2
Buttle, Francis A.
2
Bıçakcıoğlu-Peynirci, Nilay
2
Camilleri, Mark Anthony
2
Cardinali, Silvio
2
Cartwright, Severina
2
Cavusgil, Erin
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Springer-Verlag GmbH
2
Edward Elgar Publishing
1
IGI Global
1
Institute for the Study of Business Markets
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
NetLibrary, Inc
1
Palgrave Macmillan <Firma>
1
Springer Gabler <Firma>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
40
Industrial marketing management : the international journal for industrial and high-tech firms
25
SpringerLink / Bücher
18
Springer eBook Collection
14
International marketing review
13
Journal of strategic marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of international marketing
12
AMS review : official publication of the Academy of Marketing Science
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
International business review : the official journal of the European International Business Academy
9
Journal of marketing management : MM
9
The journal of business & industrial marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
7
The journal of brand management : an international journal
7
Journal of internet commerce
6
European journal of marketing : EJM
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Springer eBook Collection / Business and Management
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of advertising : the review of marketing communications
4
International journal of wine business research : IJWBR
4
Journal of global marketing
4
Journal of international trade & commerce
4
Journal of marketing
4
Lehrbuch
4
Marketing intelligence & planning
4
The journal of product & brand management
4
Young consumers : insight and ideas for responsible marketers
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Business horizons
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International review on public and non-profit marketing
3
Journal of business-to-business marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
576
Showing
1
-
10
of
576
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
2
Is Internal Marketing a declining field? If so, why? : a literature exploration from a hermeneutic perspective
Richardson, Neil
;
Gosnay, Ruth M.
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014494121
Saved in:
3
The determinants of export performance : perceived psychic distance and its antecedents
Demirağ, Fatma
;
Kayabaşı, Aydın
- In:
European business review
36
(
2024
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10014513335
Saved in:
4
Promoting tourism business through digital marketing in the new normal era : a sustainable approach
Deb, Santus Kumar
;
Nafi, Shohel Md.
;
Valeri, Marco
- In:
European journal of innovation management
27
(
2024
)
3
,
pp. 775-799
Persistent link: https://www.econbiz.de/10014501227
Saved in:
5
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
6
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
7
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
8
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
9
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
10
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->