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subject:"International marketing"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"The journal of business & industrial marketing"
~subject:"SME"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
SME
Marketing management
116
Marketingmanagement
116
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
22
Unternehmenserfolg
22
Innovation
20
Innovation management
16
Innovationsmanagement
16
Marketing
16
New product development
16
Produktentwicklung
16
Consumer behaviour
13
Konsumentenverhalten
13
Strategic management
12
Strategisches Management
12
Internet marketing
11
Market orientation
11
Online-Marketing
11
Competitive advantage
10
Wettbewerbsvorteil
10
Internationales Marketing
9
KMU
9
Marketing strategy
9
Messebeteiligung
9
Social Web
9
Social web
9
Trade fair participation
9
Brand management
8
Markenführung
8
International market entry
7
Internationaler Markteintritt
7
USA
7
United States
7
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English
17
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Kowalik, Izabela
2
Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Alon, Ilan
1
Asamoah, George
1
Baah, Charles
1
Baranowska-Prokop, Ewa
1
Barrera-Barrera, Ramón
1
Blesa, Andreu
1
Bouncken, Ricarda B.
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Coyle, Tom
1
Crespo, Nuno Fernandes
1
Danik, Lidia
1
Downey, Clara
1
Durans, Amilson de Araujo
1
Durrieu, François
1
Eggers, Felix
1
Fuchs, Manfred
1
Guedes, Maria João
1
Hirvonen, Saku
1
Hätönen, Jussi
1
Jones, Janice
1
Kraus, Sascha
1
Köstner, Mariella
1
Laukkanen, Tommi
1
Lovett, Marvin
1
Macedo, Carlos Jorge Taborda
1
Mainardes, Emerson Wagner
1
Meier, Fabian
1
Monferrer, Diego
1
Naidoo, Vik
1
Navarro García, Antonio
1
Patel, Pankaj
1
Peris-Oritz, Marta
1
Pieniak, Monika
1
Pleśniak, Agnieszka
1
Ripollés Meliá, María
1
Ruokonen, Mika
1
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Published in...
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European journal of international management : EJIM
The journal of business & industrial marketing
Journal of business research : JBR
43
International marketing review
27
Journal of strategic marketing
27
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of international marketing
19
Europäische Hochschulschriften / 5
16
International business review : the official journal of the European International Business Academy
16
European journal of marketing : EJM
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
13
International entrepreneurship and management journal
10
International journal of entrepreneurship and small business
9
Journal of global marketing
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
The journal of brand management : an international journal
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of small business strategy
7
SpringerLink / Bücher
7
Journal of marketing management : MM
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The marketing review
6
International journal of economic perspectives : IJEP
5
International journal of globalisation and small business : IJGSB
5
International journal of innovation management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of international trade & commerce
5
Marketing in kleinen und mittleren Unternehmen
5
Springer eBook Collection
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial business and economics review : EBER
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
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ECONIS (ZBW)
17
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1
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
2
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
3
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
4
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
5
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
6
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
7
Market sensing of the international new ventures : strategies and determinants
Kowalik, Izabela
;
Pieniak, Monika
;
Baranowska-Prokop, Ewa
- In:
European journal of international management : EJIM
17
(
2022
)
4
,
pp. 501-535
Persistent link: https://www.econbiz.de/10013326398
Saved in:
8
Psychic distance, marketing strategy adaptation and export performance : the role of international experience
Šeinauskienė, Beata
;
Virvilaitė, Regina
;
Alon, Ilan
- In:
European journal of international management : EJIM
18
(
2022
)
2/3
,
pp. 444-477
Persistent link: https://www.econbiz.de/10013435528
Saved in:
9
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
10
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
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