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subject:"International marketing"
~isPartOf:"Journal of global marketing"
~subject:"SME"
~subject:"Theory"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
SME
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Marketing management
43
Marketingmanagement
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Internationales Marketing
8
Firm performance
7
Unternehmenserfolg
7
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
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Markenführung
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Developing countries
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Randrianasolo, Arilova
2
Andaleeb, Syed S.
1
Boddewyn, Jean J.
1
Dawson, Leslie M.
1
Evangelista, Felicitas
1
Gardner, David Morgan
1
Jones, Joseph M.
1
Kara, Ali
1
King, Domfeh Obed
1
Kirpalani, Vishnu H.
1
Mac, Lancy
1
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1
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1
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1
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1
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1
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1
Soehl, Robin
1
Spillan, John E.
1
Stephens, Aaron Rae
1
Wildt, Albert R.
1
Williams, E. C.
1
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Journal of global marketing
Europäische Hochschulschriften / 5
81
Gabler Edition Wissenschaft
54
Journal of business research : JBR
54
SpringerLink / Bücher
36
Lehrbuch
35
Journal of strategic marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
International marketing review
27
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Neue betriebswirtschaftliche Forschung : Nbf
22
Schriften zu Marketing und Management
20
Journal of business economics : JBE
19
Journal of international marketing
19
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
European journal of marketing : EJM
18
International business review : the official journal of the European International Business Academy
16
Springer eBook Collection / Business and Economics
16
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
16
Marketing intelligence & planning
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Cogent business & management
14
Jahrbuch der Absatz- und Verbrauchsforschung
14
Berichte aus der Betriebswirtschaft
13
DUV / Wirtschaftswissenschaft
13
DUV : Wirtschaftswissenschaft
13
Journal of research in marketing and entrepreneurship
13
The journal of business & industrial marketing
13
Gabler-Edition Wissenschaft
12
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
Die Betriebswirtschaft : DBW
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
International entrepreneurship and management journal
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
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ECONIS (ZBW)
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1
Employing enviropreneurial marketing strategies to gain legitimacy
Randrianasolo, Arilova
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10012515207
Saved in:
2
Employing enviropreneurial marketing strategies to gain legitimacy
Randrianasolo, Arilova
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10012584506
Saved in:
3
The effects of market orientation and proactive orientation on the export performance of South African SMEs
Robb, Charles Arthur
;
Stephens, Aaron Rae
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 392-410
Persistent link: https://www.econbiz.de/10012695207
Saved in:
4
New research on designing elements of an international marketing mix : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 137-138
Persistent link: https://www.econbiz.de/10012201017
Saved in:
5
The relative impact of market orientation and entrepreneurship on export performance : do we really know enough?
Mac, Lancy
;
Evangelista, Felicitas
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011654421
Saved in:
6
Market orientation and firm performance : an empirical analysis of Ghanaian microenterprises
Spillan, John E.
;
Kara, Ali
;
King, Domfeh Obed
; …
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010232477
Saved in:
7
Evolving competitive strategies of ocean container operators : a preliminary analysis
Williams, E. C.
- In:
Journal of global marketing
4
(
1991
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10001104745
Saved in:
8
The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S.
- In:
Journal of global marketing
3
(
1989
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
Saved in:
9
The China market and lessons from successful exporters
Kirpalani, Vishnu H.
- In:
Journal of global marketing
2
(
1989
)
4
,
pp. 81-98
Persistent link: https://www.econbiz.de/10001098436
Saved in:
10
US marketing policies in the European Community : a longitudinal study, 1973 - 1983
Picard, Jacques
- In:
Journal of global marketing
1
(
1988
)
4
,
pp. 5-23
Persistent link: https://www.econbiz.de/10001086740
Saved in:
1
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