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subject:"KMU"
~person:"Itani, Omar S."
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Value stream mapping"
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KMU
Beziehungsmarketing
Betriebliche Wertschöpfung
5
Relationship marketing
5
Value creation
5
Customer integration
4
Kundenintegration
4
Salespeople
4
Verkaufspersonal
4
B-to-B-Marketing
3
Business-to-business marketing
3
Selling
3
Verkauf
3
Customer value
2
Kundenwert
2
Performance measurement
2
Performance-Messung
2
Sales performance
2
Salesperson
2
Social Web
2
Social web
2
Value co-creation
2
CRM
1
Commitment
1
Confidence
1
Consumer behaviour
1
Cross-selling
1
Customer engagement
1
Customer orientation
1
Customer satisfaction
1
Dienstleistungsqualität
1
Ethics
1
Ethik
1
Gastronomie
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Independent self-construal
1
Knowledge
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Konsumentenverhalten
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Kundenzufriedenheit
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Lieferantenmanagement
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Itani, Omar S.
Reichwald, Ralf
10
Pietrobelli, Carlo
8
Piller, Frank T.
8
Rabellotti, Roberta
8
Le Nguyen Hau
7
Busser, James A.
6
Grönroos, Christian
6
Heinonen, Kristina
6
Madhani, Pankaj M.
6
McColl-Kennedy, Janet R.
6
Shulga, Lenna V.
6
Vargo, Stephen L.
6
Jaakkola, Elina
5
Thaichon, Park
5
Aarikka-Stenroos, Leena
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Cassia, Fabio
4
Cossío-Silva, Francisco-José
4
Edvardsson, Bo
4
Frow, Pennie
4
Gallarza, Martina G.
4
Gil Saura, Irene
4
Hadwich, Karsten
4
Hajli, Nick
4
Helkkula, Anu
4
Keränen, Joona
4
Meier, Andreas
4
Nummela, Niina
4
Paquibut, Rene Y.
4
Payne, Adrian
4
Perdue, Richard R.
4
Pham Ngoc Thuy
4
Quintiliani, Andrea
4
Ramaswamy, Venkatram
4
Revilla Camacho, Maria Angeles
4
Shin, Hakseung
4
Stormer, Henrik
4
Vega Vázquez, Manuela
4
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Published in...
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European journal of marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
5
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1
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Salesperson moral identity and value co-creation
Itani, Omar S.
;
Chonko, Lawrence B.
;
Agnihotri, Raj
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 500-531
Persistent link: https://www.econbiz.de/10013173438
Saved in:
3
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
4
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
5
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
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