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subject:"Kinder"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Marketing"
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Kinder
Marketing
Target group
64
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64
Children
49
Consumer behaviour
31
Konsumentenverhalten
31
Jugendliche
23
Youth
23
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Europäische Hochschulschriften / 5
Young consumers : insight and ideas for responsible marketers
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
15
SpringerLink / Bücher
12
International journal of consumer studies
11
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
International journal of advertising : the review of marketing communications
6
Schriften zu Marketing und Management
6
Springer eBook Collection
6
Journal of advertising research
5
Research
5
European journal of marketing : EJM
4
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Reihe Best Ager
4
After sixty : marketing to baby boomers reaching their big transition years
3
Application of gaming in new media marketing
3
DUV / Wirtschaftswissenschaft
3
Erfurter Hefte zum angewandten Marketing
3
Health marketing quarterly
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
The journal of consumer marketing
3
Tourism management perspectives : TMP
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Bericht der GfK-Tagung : vom ...
2
Central European business review : CEBR
2
De Gruyter studies in tourism
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Faculty & research / Insead : working paper series
2
Hamburger Schriften zur Marketingforschung
2
Hochschulschriften zur Betriebswirtschaftslehre
2
IEWS-Schriftenreihe
2
IFM-Materialien
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of market research
2
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ECONIS (ZBW)
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1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
4
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
5
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
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6
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
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7
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
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8
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
9
Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
Saved in:
10
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
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