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subject:"Kinder"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Marketing"
~subject:"Youth"
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Search: subject_exact:"Zielgruppe"
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Kinder
Marketing
Youth
Target group
62
Zielgruppe
62
Children
50
Consumer behaviour
31
Konsumentenverhalten
31
Jugendliche
23
Advertising
20
Werbung
20
Advertising effects
15
Werbewirkung
15
Internet marketing
13
Online-Marketing
13
Food
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Lebensmittel
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Markenführung
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English
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Rundle-Thiele, Sharyn
3
Gollety, Mathilde
2
Hongjun, Wang
2
Kubacki, Krzysztof
2
McAlister, Anna R.
2
Wilska, Terhi-Anna
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Achterkamp, Marjolein Clasine
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Ahn, Regina
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Albuquerque, Paulo
1
Arslan, Tulin Vural
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Atalay, Kumru Didem
1
Bargh, Danielle
1
Barrey, Sandrine
1
Bassiouni, Dina H.
1
Basu, Rituparna
1
Baudrin, Mathieu
1
Bellotto, Massimo
1
Bertolotti, Mauro
1
Bichard, Shannon
1
Brookman Amissah, Fabienne
1
Brucks, Merrie
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Cochoy, Franck
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Cook, Daniel Thomas
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Crespo Casado, Francisco
1
Daems, Kristien
1
Damay, Coralie
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Faculty & research / Insead : working paper series
Young consumers : insight and ideas for responsible marketers
Journal of advertising : official publication of the American Academy of Advertising
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
International journal of advertising : the quarterly review of marketing communications
17
International journal of consumer studies
12
SpringerLink / Bücher
12
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Health marketing quarterly
6
Schriften zu Marketing und Management
6
Springer eBook Collection
6
European journal of marketing : EJM
5
Research
5
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of fashion marketing and management
4
Journal of food products marketing
4
Journal of international consumer marketing
4
Psychology & marketing
4
Reihe Best Ager
4
After sixty : marketing to baby boomers reaching their big transition years
3
Application of gaming in new media marketing
3
DUV / Wirtschaftswissenschaft
3
Erfurter Hefte zum angewandten Marketing
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of retailing and consumer services
3
The journal of consumer marketing
3
Tourism management perspectives : TMP
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Bericht der GfK-Tagung : vom ...
2
Central European business review : CEBR
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
De Gruyter studies in tourism
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Europäische Hochschulschriften / 5
2
Europäische Kulturen in der Wirtschaftskommunikation
2
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ECONIS (ZBW)
61
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Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
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2
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
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3
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
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4
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
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5
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
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6
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
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7
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
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8
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
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9
Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption
Albuquerque, Paulo
;
Brucks, Merrie
;
Campbell, Margaret C.
; …
-
2017
Persistent link: https://www.econbiz.de/10011695561
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10
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
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