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subject:"Kommunikationsmedien"
~person:"Barton, Roger"
~person:"Malthouse, Edward C."
~person:"Ormrod, Robert P."
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Kommunikationsmedien
Advertising media
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Barton, Roger
Malthouse, Edward C.
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Kellogg on advertising & media : the Kellogg School of Management
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ECONIS (ZBW)
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Election marketing to young voters : which media is most important?
Ormrod, Robert P.
;
Savigny, Heather
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2012
Persistent link: https://www.econbiz.de/10009408449
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2
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
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Media in advertising
Barton, Roger
-
1964
Persistent link: https://www.econbiz.de/10001528426
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