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subject:"Konsumentenverhalten"
~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of marketing"
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Konsumentenverhalten
Mobile Anwendung
11
Mobile application
11
Consumer behaviour
7
Innovation adoption
4
Innovationsakzeptanz
4
Internet marketing
4
Mobile Business
4
Mobile business
4
Mobile communications
4
Mobilkommunikation
4
Online-Marketing
4
Viral marketing
3
Virales Marketing
3
mobile apps
3
Innovation diffusion
2
Innovationsdiffusion
2
Mobile phone
2
Mobiltelefon
2
Online retailing
2
Online-Handel
2
Personalisierung
2
Personalization
2
Social Web
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Social web
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USA
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United States
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Accessibility
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Adoption
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Anwendungssoftware
1
Application software
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Communication media
1
Consumer reviews
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Context and situation
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Continuance intention
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Cultural identity
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Data Mining
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Data mining
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Decision
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Deregulation
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7
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Chandukala, Sandeep R.
1
Choi, Boreum
1
Forman, Christopher
1
Hong, Se-Joon
1
Howell, Kerry
1
Ittersum, Koert van
1
Johnson, Eric J.
1
Kim, Jinwoo
1
Kim, Jun B.
1
Kim, Rae Yule
1
Lee, Inseong
1
Li, Xin
1
Liang, Ting-Peng
1
Mrkva, Kellen
1
Naeem, Muhammad
1
Ozuem, Wilson
1
Posner, Nathaniel A.
1
Ranfagni, Silvia
1
Reddy, Srinivas K.
1
Reeck, Crystal
1
Tan, Yong-Chin
1
Wang, Mengyue
1
Xu, Jiao
1
Yang, Chin-Tsung
1
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Electronic markets : EM ; the international journal of electronic commerce and business media
International journal of electronic commerce : IJEC
Journal of marketing
Journal of retailing and consumer services
31
Journal of business research : JBR
16
International journal of business information systems : IJBIS
8
International journal of consumer studies
8
Technological forecasting & social change : an international journal
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of marketing communications
6
Marketing intelligence & planning
6
International journal of retail and distribution management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of electronic commerce in organizations : JECO
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
Electronic commerce research
3
Information systems research : ISR
3
International journal of contemporary hospitality management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
Asia Pacific journal of marketing and logistics
2
Economic research
2
Global business review
2
International journal of Indian culture and business management
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research : IJBIR
2
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
2
International journal of electronic business
2
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ECONIS (ZBW)
7
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1
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
2
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
3
Understanding the process of meanings, materials, and competencies in adoption of mobile banking
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2445-2469
Persistent link: https://www.econbiz.de/10013556736
Saved in:
4
The influx of skeptics : an investigation of the diffusion cycle effect on online review
Kim, Rae Yule
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 821-835
Persistent link: https://www.econbiz.de/10012419600
Saved in:
5
What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach
Liang, Ting-Peng
;
Li, Xin
;
Yang, Chin-Tsung
;
Wang, Mengyue
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 236-260
Persistent link: https://www.econbiz.de/10011434160
Saved in:
6
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
7
Culture-technology fit : effects of cultural characteristics on the post-adoption beliefs of mobile internet users
Lee, Inseong
;
Choi, Boreum
;
Kim, Jinwoo
;
Hong, Se-Joon
- In:
International journal of electronic commerce : IJEC
11
(
2007
)
4
,
pp. 11-51
Persistent link: https://www.econbiz.de/10003505750
Saved in:
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