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subject:"Konsumentenverhalten"
~isPartOf:"International journal of event and festival management"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
~subject:"Niederlande"
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Konsumentenverhalten
Brand image
Dienstleistungsqualität
Niederlande
Event marketing
29
Event-Marketing
29
Big event
20
Großveranstaltung
20
Customer satisfaction
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Satisfaction
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Camprubí, Raquel
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Codina, Rosa
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International journal of event and festival management
Journal of travel and tourism marketing
15
Journal of retailing and consumer services
10
Customer Experience : Forum Dienstleistungsmanagement
8
International journal of hospitality management
8
Journal of business research : JBR
8
SpringerLink / Bücher
8
International journal of contemporary hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Tourism management : research, policies, practice
7
Tourism management perspectives : TMP
7
The journal of brand management : an international journal
6
Sport management review
5
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
International journal of retail & distribution management
4
International journal of sport management and marketing : IJSMM
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Erlebnis- und Konsumwelten
3
European Sport management quarterly : ESMQ
3
European journal of marketing : EJM
3
International journal of arts management
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of destination marketing & management
3
Journal of hospitality and tourism insights
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
The service industries journal
3
Asia Pacific journal of marketing and logistics
2
Bridging tourism theory and practice
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Global journal of business research : GJBR
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
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ECONIS (ZBW)
14
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14
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1
"I didn't want to promote it with a white girl" : marketing practices and boundary work at popular music festivals
Swartjes, Britt
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014535987
Saved in:
2
Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
Saved in:
3
Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis
;
Kotsi, Nikoleta
;
Karagiorgos, Thomas
; …
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
Saved in:
4
The festival customer experience : a conceptual framework
Fernandes, Jovan Velroy
;
Krolikowska, Ewa
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10014319891
Saved in:
5
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
6
Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma
;
Coelho, Arnaldo
;
Bairrada, Cristela Maia
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10014320105
Saved in:
7
An emotional perspective of music festival experience evaluation : a new model of emotional analysis
Oliva, Jordi
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014320111
Saved in:
8
Image, eventscape, satisfaction and loyalty : a case study of a wine tourism event
Goncalves, Olga
;
Camprubí, Raquel
;
Fons, Cendrine
; …
- In:
International journal of event and festival management
13
(
2022
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10012797496
Saved in:
9
The determinants of festival participants' event loyalty : a focus on millennial participants
Ho, Jie Min
;
Fidella Nga Huong Tiew
;
Abbas Adamu, Adamu
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 422-439
Persistent link: https://www.econbiz.de/10013375031
Saved in:
10
Event quality and loyalty among runners with different running involvement levels : the case of "The Alexander the Great" International Marathon
Alexandris, Kostantinos
;
Theodarakis, Nicholas
; …
- In:
International journal of event and festival management
8
(
2017
)
3
,
pp. 292-307
Persistent link: https://www.econbiz.de/10011804346
Saved in:
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