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subject:"Konsumentenverhalten"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Event-Marketing"
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Konsumentenverhalten
Beziehungsmarketing
Event marketing
22
Event-Marketing
21
Consumer behaviour
11
Holiday behaviour
6
Urlaubsverhalten
6
Customer satisfaction
5
Experiential marketing
5
Kundenzufriedenheit
5
Relationship marketing
5
Tourism
5
Tourismus
5
Big event
4
Brand management
4
Großveranstaltung
4
Markenführung
4
Sport event
4
Sportveranstaltung
4
Event
3
Experiment
3
Social Web
3
Social web
3
Tourism industry
3
Tourismuswirtschaft
3
Veranstaltung
3
tourism experience
3
Behavioural intentions
2
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer experience
2
Gambling
2
Glücksspiel
2
Internet marketing
2
Kaufentscheidung
2
Markenimage
2
Netherlands
2
Niederlande
2
Online-Marketing
2
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11
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Article
13
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13
Aufsatz in Zeitschrift
13
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English
13
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Brakus, J. Joško
2
Aitken, Rob
1
Alegre, Inés
1
Barhorst, Jennifer Brannon
1
Barrera, Kevin Giang
1
Bhattacharya, Abhi
1
Biscaia, Rui
1
Bojanic, David C.
1
Carlson, Jamie
1
Christodoulides, George
1
Cornwell, T. Bettina
1
Drengner, Jan
1
Evanschitzky, Heiner
1
Faramarzi, Ashkan
1
Gallo, Iñigo
1
Garcia-Perez, Alexeis
1
Gaus, Hansjoerg
1
Gerrath, Maximilian H. E. E.
1
Hickman, Ellie
1
Jahn, Steffen
1
Jang, Soocheong
1
Javornik, Ana
1
Kharouf, Husni
1
Kim, Jong-Hyeong
1
Knobloch, Uli
1
Krey, Nina
1
Mainolfi, Giada
1
Marino, Vittoria
1
McLean, Graeme J.
1
Olivier, Lizette
1
Rahman, Syed Mahmudur
1
Robertson, Kirsten
1
Rosenberger, Philip J., III.
1
Schmitt, Bernd
1
Shah, Denish
1
Siamagka, Nikoletta Theofania
1
Townsend, Claudia
1
Warnick, Rodney B.
1
Zhang, Shi
1
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Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Customer Experience : Forum Dienstleistungsmanagement
9
International journal of event and festival management
9
Tourism management : research, policies, practice
8
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
International journal of contemporary hospitality management
5
Tourism management perspectives : TMP
5
International journal of retail & distribution management
4
Journal of marketing management : MM
4
Sport management review
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of arts management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Asia Pacific journal of marketing and logistics
2
Edward Elgar E-Book Archive
2
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of management and marketing research : IJMMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Markenkommunikation und Beziehungsmarketing
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
13
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1
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
5
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
6
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada
;
Marino, Vittoria
- In:
Journal of business research : JBR
116
(
2020
),
pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
Saved in:
7
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
8
Experiential product framing and its influence on the creation of consumer reviews
Gallo, Iñigo
;
Townsend, Claudia
;
Alegre, Inés
- In:
Journal of business research : JBR
98
(
2019
),
pp. 177-190
Persistent link: https://www.econbiz.de/10012007227
Saved in:
9
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
10
Experience, emotion, and eudaimonia : a consideration of tourist experiences and well-being
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011687319
Saved in:
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