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subject:"Konsumentenverhalten"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Germany"
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Konsumentenverhalten
Emotion
Germany
Event marketing
7
Event-Marketing
7
Brand management
5
Consumer behaviour
5
Markenführung
5
Brand image
3
Markenimage
3
Brand
2
Experiential marketing
2
Markenartikel
2
Beziehungsmarketing
1
Big event
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Brand equity
1
Brand immersion
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Brand sponsorship
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Branding
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China
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Consumer experience
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Delphi technique
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Event
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Atwal, Glyn
1
Batista-Foguet, Joan M.
1
Butcher, Luke
1
Davey, Andrew
1
Dias, Álvaro Lopes
1
Iglesias, Oriol
1
Moharana, Tapas Ranjan
1
Pina, Rita
1
Roy, Debashree
1
Saxena, Garima
1
Schmitt, Bernd
1
Singh, Jatinder J.
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Sung, Billy
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Williams, Alistair
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The journal of brand management : an international journal
SpringerLink / Bücher
16
Journal of travel and tourism marketing
11
International journal of event and festival management
10
Journal of retailing and consumer services
10
Customer Experience : Forum Dienstleistungsmanagement
9
International journal of hospitality management
9
Wirtschaftswissenschaft
8
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
Event-Marketing : Trends und Entwicklungen
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of business research : JBR
6
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
6
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
6
International journal of contemporary hospitality management
5
Tourism management : research, policies, practice
5
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
4
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Events und Sport : Stand und Perspektiven der Eventforschung
4
Gabler Edition Wissenschaft
4
International journal of sport management and marketing : IJSMM
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing : ZFP ; journal of research and management
4
Qualitative Marktforschung : Konzepte - Methoden - Analysen
4
Sport management review
4
Springer eBook Collection / Business and Economics
4
Tourism management perspectives : TMP
4
Berichte aus der Betriebswirtschaft
3
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
Eventkommunikation : Expertenerfahrung in Theorie, Recht und Praxis
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
Events und Tourismus : Stand und Perspektiven der Eventforschung
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of business economics and management
3
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ECONIS (ZBW)
6
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6
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1
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
3
The influence of brand experiences on consumer-based brand equity
Pina, Rita
;
Dias, Álvaro Lopes
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012487202
Saved in:
4
The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
Saved in:
5
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
6
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
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