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subject:"Konsumentenverhalten"
~person:"Baker, Thomas A., III."
~person:"Ko, Yong Jae"
~person:"Yoshida, Masayuki"
~subject:"Sport"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Sport
Sport organization
18
Sportorganisation
18
Sportmarketing
16
Sports marketing
16
Professional sports
15
Profisport
15
Consumer behaviour
13
Arbeitsgruppe
9
Football
9
Fußball
9
Team
9
Brand management
6
Markenführung
6
Sports
6
Social Web
5
Social web
5
Beziehungsmarketing
3
Brand image
3
Community
3
Gemeinschaft
3
Markenimage
3
Relationship marketing
3
Sport event
3
Sportveranstaltung
3
Team identification
3
USA
3
United States
3
Ball game
2
Ballsport
2
Club theory
2
Clubtheorie
2
Personality psychology
2
Persönlichkeitspsychologie
2
Reputation
2
Satisfaction
2
Social relations
2
Soziale Beziehungen
2
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12
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Article
15
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15
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English
15
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Baker, Thomas A., III.
Ko, Yong Jae
Yoshida, Masayuki
Anagnostopoulos, Christos
12
Wicker, Pamela
10
Heere, Bob
9
Kunkel, Thilo
8
Winand, Mathieu
8
Breuer, Christoph
7
Delia, Elizabeth B.
7
Katz, Matthew
7
Lock, Daniel
7
McDonald, Heath
7
Uhrich, Sebastian
7
Wann, Daniel L.
7
Byers, Terri
6
Doyle, Jason P.
6
Funk, Daniel C.
6
James, Jeffrey D.
6
Kim, Yu Kyoum
6
Papadimitriou, Dimitra
6
Scheerder, Jeroen
6
Shuv-Ami, Avichai
6
Biscaia, Rui
5
Fahrner, Marcel
5
Frawley, Stephen
5
Robinson, Leigh
5
Shilbury, David
5
Sveinson, Katherine
5
Vrontis, Demetris
5
Welty Peachey, Jon
5
Willem, Annick
5
Ahn, Taesoo
4
Balliauw, Matteo
4
Briskorn, Dirk
4
Cohen, Adam
4
Cunningham, George B.
4
De Bosscher, Veerle
4
Drayer, Joris
4
Drexl, Andreas
4
Fahlén, Josef
4
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
3
Corporate reputation review
2
International journal of sports marketing & sponsorship
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
15
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
5
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
6
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
7
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
8
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
9
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
10
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
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