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subject:"Konsumentenverhalten"
~person:"Brakus, J. Joško"
~person:"Ermer, Beatrice"
~person:"Le Dung"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Event marketing
9
Event-Marketing
9
Consumer behaviour
8
Brand image
2
Brand management
2
Cognition
2
Experiential marketing
2
Kognition
2
Markenführung
2
Markenimage
2
Messe
2
Trade fair
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Affect-driven behavior
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Behavioral economics
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Betrayal
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Brand
1
Brand avoidance
1
Cognitive appraisal theory
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Consumer experience
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Decision
1
Decision-making
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Economic psychology
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Emotion
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Emotions
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Entscheidung
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Event
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Event sector
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Experiential product attributes
1
Experiential psychology
1
Experientialism
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Imagery processing
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Markenartikel
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Brakus, J. Joško
Ermer, Beatrice
Le Dung
Schmitt, Bernd
7
Bauer, Hans H.
6
Taheri, Babak
6
Jahn, Steffen
5
Nufer, Gerd
4
Scheinbaum, Angeline Close
4
Carlson, Jamie
3
Drengner, Jan
3
Kiendl, Stephanie C.
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Schliewe, Jana
3
Zarantonello, Lia
3
Afonso, Gara
2
Ai, Chi-Han
2
Aitken, Rob
2
Altschwager, Teagan
2
Atwal, Glyn
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Bryant, Melchior D.
2
Cai, Liping A.
2
Carù, Antonella
2
Cipriani, Marco
2
Conduit, Jodie
2
Copeland, Adam M.
2
Coppeneur-Gülz, Christian
2
Dams, Vok
2
Dias, Álvaro Lopes
2
Domning, Marc
2
Elger, Christian Erich
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Garito, Marco
2
Gerken, Gerd
2
Gerritsen, Dorothé
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Customer Experience : Forum Dienstleistungsmanagement
2
Journal of business research : JBR
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
International journal of hospitality management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
8
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1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung
;
Pratt, Marlene
;
Wang, Ying
;
Scott, Noel
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
Saved in:
3
Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
Saved in:
4
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
5
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
6
Wohlfühlatmosphäre : Attraktivitätsfaktor für Publikumsmessen
Ermer, Beatrice
;
Wiedmann, Martin
;
Kirchgeorg, Manfred
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 87-111)
.
2014
Persistent link: https://www.econbiz.de/10010382783
Saved in:
7
Brands Lands : Inszenierung begehbarer Erlebniswelten für den Kunden
Kirchgeorg, Manfred
;
Springer, Christiane
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 295-316)
.
2012
Persistent link: https://www.econbiz.de/10009550142
Saved in:
8
Wahrnehmungswirkung von Messeständen als temporären Markenerlebniswelten
Kirchgeorg, Manfred
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 251-271)
.
2012
Persistent link: https://www.econbiz.de/10009550168
Saved in:
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