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subject:"Konsumentenverhalten"
~person:"Carlson, Jamie"
~person:"Li, Mimi"
~person:"Prayag, Girish"
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Konsumentenverhalten
Event marketing
8
Event-Marketing
8
Consumer behaviour
7
Tourism
5
Tourismus
5
Customer satisfaction
4
Kundenzufriedenheit
4
Tourism industry
4
Tourismuswirtschaft
4
Beziehungsmarketing
3
Big event
3
Großveranstaltung
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Holiday behaviour
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Relationship marketing
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Tourism marketing
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Tourismusmarketing
3
Urlaubsverhalten
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2
Hospitality industry
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Measurement
2
Messung
2
Sport event
2
Sportveranstaltung
2
USA
2
United States
2
customer experience
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event tourism
2
Ambulanter Handel
1
Brand image
1
CFA
1
Community
1
Consumer Engagement
1
Consumer Experience
1
Customer Journeys
1
Customer experience
1
EFA
1
Experience Management
1
Factor analysis
1
Faktorenanalyse
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7
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1
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English
7
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Carlson, Jamie
Li, Mimi
Prayag, Girish
Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Drengner, Jan
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Laas, Elisabeth
2
Le Dung
2
Lee, Woojin
2
Li, Hui
2
Lianopoulos, Yannis
2
Lohmann, Guilherme
2
Miao, Li
2
Muskat, Birgit
2
O'Gorman, Kevin
2
Opaschowski, Horst W.
2
Pine, B. Joseph
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Journal of marketing management : MM
2
Tourism management perspectives : TMP
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
7
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1
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
2
Introduction to the special issue: consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
;
Prayag, Girish
;
Muskat, Birgit
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209312
Saved in:
3
Consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
(
ed.
);
Prayag, Girish
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10013209424
Saved in:
4
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
5
Developing a measurement scale for event image
Deng, Claire Qian
;
Li, Mimi
;
Shen, Han
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 245-270
Persistent link: https://www.econbiz.de/10011282976
Saved in:
6
Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...
Carlson, Jamie
;
Rosenberger, Philip J.
;
Rahman, Mohammad M.
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
Saved in:
7
Benefit segmentation of visitors to a rural community-based festival
Li, Mimi
;
Huang, Zhuowei
;
Cai, Liping A.
- In:
Journal of travel and tourism marketing
26
(
2009
)
5/6
,
pp. 585-598
Persistent link: https://www.econbiz.de/10003891988
Saved in:
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