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subject:"Konsumentenverhalten"
~person:"Zhang, James J."
~subject:"Relationship marketing"
~subject:"Sport"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Relationship marketing
Sport
Sport organization
7
Sportorganisation
7
Professional sports
5
Profisport
5
Consumer behaviour
4
Sportmarketing
4
Sports marketing
4
Beziehungsmarketing
2
Brand management
2
Football
2
Fußball
2
Markenführung
2
Sports
2
Age group
1
Altersgruppe
1
Arbeitsgruppe
1
Asia
1
Asian sports
1
Asien
1
Athletes
1
Ball game
1
Ballsport
1
Brand image
1
Comparison
1
Cross-cultural relations
1
Dienstleistungsqualität
1
Diversity Management
1
Diversity management
1
Ehrenamtliche Arbeit
1
Frauen
1
Fundraising
1
Gender equality
1
Gleichberechtigung
1
Globalisierung
1
Globalization
1
Interkulturelle Beziehungen
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Internet marketing
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English
5
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Zhang, James J.
Anagnostopoulos, Christos
12
Wicker, Pamela
10
Heere, Bob
9
Katz, Matthew
8
Kunkel, Thilo
8
Winand, Mathieu
8
Breuer, Christoph
7
Delia, Elizabeth B.
7
Ko, Yong Jae
7
Lock, Daniel
7
McDonald, Heath
7
Papadimitriou, Dimitra
7
Uhrich, Sebastian
7
Wann, Daniel L.
7
Biscaia, Rui
6
Byers, Terri
6
Doyle, Jason P.
6
Funk, Daniel C.
6
James, Jeffrey D.
6
Kim, Yu Kyoum
6
Scheerder, Jeroen
6
Shuv-Ami, Avichai
6
Sveinson, Katherine
6
Fahrner, Marcel
5
Frawley, Stephen
5
Naraine, Michael L.
5
Robinson, Leigh
5
Shilbury, David
5
Vrontis, Demetris
5
Welty Peachey, Jon
5
Willem, Annick
5
Ahn, Taesoo
4
Baker, Thomas A., III.
4
Balliauw, Matteo
4
Behnam, Mohsen
4
Briskorn, Dirk
4
Cohen, Adam
4
Cunningham, George B.
4
De Bosscher, Veerle
4
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European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing analysis in sport business : global perspectives
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
5
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1
The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong
;
Yoon, Youngmin
;
Zhang, James J.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
Saved in:
2
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
3
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
4
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
5
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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