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subject:"Konsumentenverhalten"
~subject:"Event"
~subject:"Human-machine system"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Konsumentenverhalten
Event
Human-machine system
Event marketing
521
Event-Marketing
521
Consumer behaviour
200
Sportveranstaltung
135
Sport event
134
Big event
117
Großveranstaltung
117
Tourism
92
Tourismus
92
Beziehungsmarketing
79
Customer satisfaction
79
Holiday behaviour
79
Kundenzufriedenheit
79
Relationship marketing
79
Urlaubsverhalten
79
Tourism marketing
66
Tourismusmarketing
66
Tourism industry
63
Tourismuswirtschaft
63
Brand management
59
Markenführung
59
Veranstaltung
54
Brand image
50
Markenimage
50
Sports
46
Sport
45
USA
42
United States
42
Destination management
38
Destinationsmanagement
38
Dienstleistungsqualität
38
Service quality
38
Emotion
35
Sportmarketing
33
Sports marketing
33
Experiential marketing
32
Sponsoring
32
Sponsorship
32
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Online availability
All
Undetermined
132
Free
19
Type of publication
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Article
241
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
Conference proceedings
Aufsatz in Zeitschrift
243
Aufsatz im Buch
57
Book section
57
Collection of articles of several authors
19
Sammelwerk
19
Hochschulschrift
17
Aufsatzsammlung
15
Thesis
14
Graue Literatur
12
Non-commercial literature
12
Konferenzschrift
10
Case study
9
Fallstudie
9
Arbeitspapier
6
Working Paper
6
Lehrbuch
3
Textbook
3
Handbook
2
Handbuch
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Konferenzbeitrag
1
Systematic review
1
Umfrage
1
Übersichtsarbeit
1
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Language
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English
240
German
9
French
1
Author
All
Taheri, Babak
6
Fairley, Sheranne
4
Schmitt, Bernd
4
Zanger, Cornelia
4
Brakus, J. Joško
3
Carlson, Jamie
3
Krishen, Anjala S.
3
Scheinbaum, Angeline Close
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Altschwager, Teagan
2
Bekmeier-Feuerhahn, Sigrid
2
Bourgeon-Renault, Dominique
2
Cai, Liping A.
2
Conduit, Jodie
2
Dias, Álvaro Lopes
2
Dolasinski, Mary Jo
2
Farrington, Thomas
2
Goodman, Steve
2
Gori, Keith
2
Jahn, Steffen
2
Johanson, Misty
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Le Dung
2
Lee, Woojin
2
Li, Hui
2
Li, Mimi
2
Lianopoulos, Yannis
2
Lohmann, Guilherme
2
Miao, Li
2
Muskat, Birgit
2
O'Brien, Danny
2
O'Gorman, Kevin
2
Prayag, Girish
2
Rather, Raouf Ahmad
2
Reynolds, Joel
2
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Institution
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Katholische Akademie der Erzdiözese Freiburg
1
Springer Fachmedien Wiesbaden
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <8., 2016, Chemnitz>
1
Published in...
All
International journal of event and festival management
15
Journal of travel and tourism marketing
12
Tourism management : research, policies, practice
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
International journal of contemporary hospitality management
9
Journal of business research : JBR
8
International journal of hospitality management
7
Journal of hospitality marketing & management
6
Tourism management perspectives : TMP
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
The journal of brand management : an international journal
5
Journal of advertising research
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Markenkommunikation und Beziehungsmarketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European Sport management quarterly : ESMQ
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of destination marketing & management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Scandinavian journal of hospitality and tourism
2
Sport, Business and Management : an international journal ; SBM
2
The service industries journal
2
Tourism and hospitality research : THR
2
Tourism economics : the business and finance of tourism and recreation
2
Tourism review
2
Tourism review : the official journal of the AIEST
2
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ECONIS (ZBW)
249
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249
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1
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
5
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
6
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
9
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
10
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
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