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subject:"Kundenbindung"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand image"
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Search: subject_exact:"Markenloyalität"
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Kundenbindung
Brand image
Beziehungsmarketing
12
Brand loyalty
12
Markentreue
12
Relationship marketing
12
Brand management
11
Markenführung
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand
8
Markenartikel
8
brand loyalty
8
Markenimage
7
Hotel industry
4
Hotellerie
4
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Online-Marketing
3
Social Web
3
Social web
3
Customer integration
2
Kundenintegration
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brand equity
2
customer engagement
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Airline
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Brand attitude
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Cognition
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Confidence
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Customer brand engagement
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Customer retention
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Emotion
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Fashion
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Fluggesellschaft
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Gender
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Geschlecht
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Inflation expectations
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Inflationserwartung
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Kognition
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Holland, Stephen
1
Jamshidi, Dariyoush
1
Joseph, Joshy
1
Kang, Juhee
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Kim, Min-Seong
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Kim, Soon-Ho
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King, Ceridwyn
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Kiran, Faiqa
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Lee, Ju Yup
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Lodhi, Suleman Aziz
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Mathew, Shawn
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Nuseir, Mohammed T.
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Rousta, Alireza
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Sabbir, Rizwan
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Sivakumaran, Bharadhwaj
1
So, Kevin Kam Fung
1
Sparks, Beverley
1
Tang, Liang
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Zubair, Ahsan
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
19
The journal of product & brand management
19
Journal of retailing and consumer services
18
Journal of business research : JBR
14
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
International journal of contemporary hospitality management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Exploring the rise of fandom in contemporary consumer culture
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International marketing review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Computer-mediated marketing strategies : social media and online brand communities
2
European journal of marketing
2
Future Business Journal
2
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ECONIS (ZBW)
7
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1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
3
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
4
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
5
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
6
Self-congruity and functional congruity in brand loyalty
Kang, Juhee
;
Tang, Liang
;
Lee, Ju Yup
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
1
,
pp. 105-131
Persistent link: https://www.econbiz.de/10010482867
Saved in:
7
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
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